Jay Wofsy

Pioneer
DISC Type : DSI

Vice President, Sales -- Publisher and AdTech at MediaRadar, Inc.

Brooklyn, New York, United States

Overview

Jay Wofsy is the Vice President of Growth, US at Mutinex, where he leads business expansion for their AI-powered SaaS platform. A graduate of The City University of New York, he has an extensive background in media analytics and AdTech from senior leadership roles at Nielsen and LoopMe. Colleagues describe him as a "great partner" and "well-rounded" leader.

Outside of his professional life, Jays interests appear to be diverse and engaging. Based on his public profile, he seems to enjoy activities such as playing tennis and chess, cooking, spending time with his dog, and traveling to different parts of the world.

He played a pivotal role in the success and growth of Pointlogics products, which directly contributed to its acquisition by Nielsen.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Marketing Mix Modeling
His current role at Mutinex is focused on transforming Marketing Mix Modeling for clients using an AI-driven SaaS platform called GrowthOS.
Data-Driven Growth
His professional summary emphasizes driving revenue and business expansion through data-driven decision-making and optimizing customer acquisition and retention.
Custom AdTech Solutions
Previously led global sales for measurement at LoopMe, selling scalable AdTech solutions, and has spoken about the need for customizable products for advertisers.

Media Appearances

Jay has no verified media appearances

Work History

9-2025
Vice President, Sales -- Publisher and AdTech at MediaRadar, Inc.
4-2025 - 9-2025
Vice President, Growth US at Mutinex
7-2024 - 3-2025
Independent Consultant at GLG
6-2023 - 6-2024
Head of Measurement Sales at LoopMe
4-2020 - 1-2023
Senior Vice President, Sales -- Media Planning and Ad Intel at Nielsen

Education

1990 - 1993
Bachelor of Science - BS from The City University of New York

More Information

Social Presence :

Prographics :

Exp : N/A Location : Brooklyn, New York, United States Job Level : N/A Designation : Vice President, Sales -- Publisher and AdTech at MediaRadar, Inc.
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jay

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They are generally fast movers and can take quick decisions
  • Can Jay take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jay

Personality Compatibility


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