Jayyanto Bhattacharjee

Commander
DISC Type : D

Global Director- Integrated Marketing and ABM CoE at Sprinklr

Bengaluru, Karnataka, India

Overview

Jayyanto Bhattacharjee is the Global Director of Integrated Marketing at Sprinklr, specializing in SaaS transformation, revenue marketing, and ABM. A seasoned leader with experience at VMware across the APAC region, he is ITSMA ABM Certified and an alumnus of The University of Chicago Booth School of Business. Colleagues have described him as a role model.

His team won a 2024 Content Marketing Award for "Best Use of Influencer Marketing" for their Socialverse 2023 campaign.

Personality Overview

Decisive

Impact-Driven

Strong-Willed

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

ABM Strategy
An "ABM Advocate" and ITSMA ABM Certified, he has led ABM & ABX programs and recently promoted a webinar on the intersection of ABM and data science.
Revenue Marketing
His professional focus includes "Revenue & Large Deal Marketing, " with a track record of delivering double-digit pipeline growth and new client acquisition in previous roles.
SaaS Transformation
His headline explicitly mentions "SaaS transformation, " reflecting his experience marketing SaaS and subscription solutions at both VMware (Cloud Management) and Sprinklr.

Media Appearances

Jayyanto has no verified media appearances

Work History

9-2022
Global Director- Integrated Marketing and ABM CoE at Sprinklr
10-2021 - 9-2022
Head of Solution Marketing- Multi-Cloud Management, Asia Pacific & Japan, VMware at VMware
6-2021 - 10-2021
Interim Marketing Director - India at VMware
2-2020 - 6-2021
Head Enterprise & Solution Marketing, India at VMware
10-2015 - 1-2020
Head - Enterprise Marketing/ Customer Marketing at VMware

Education

2017 - 2017
Acclerated Development Program from The University of Chicago Booth School of Business
2015 - 2016
Advanced Program for Marketing Professional-06 from Indian Institute of Management, Calcutta

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Global Director- Integrated Marketing and ABM CoE at Sprinklr
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Insights For Selling To Jayyanto

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jayyanto is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jayyanto

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jayyanto move?

  • If convinced, they can reach decisions quite fast.
  • Can Jayyanto take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jayyanto

Personality Compatibility


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