Jean-Francois JEANNE in

Jean-Francois JEANNE

Examiner · DISC type cs
Vice President Global Sponsorship, Marketing & Events at Emirates
📍 Dubai, United Arab Emirates

Jean-Francois leads Emirates global sponsorship, events, and merchandising strategy across a vast portfolio including soccer, cycling, and basketball. With over two decades of experience at top agencies like SPORTFIVE and Infront, he is a seasoned expert in the international sports marketing industry, now applying his skills on the brand side.

Based on his professional activities and social media engagement, Jean-Francois has a strong affinity for a variety of global sports. He actively follows professional cycling, sailing, and basketball, often highlighting the achievements of teams sponsored by Emirates, such as UAE Team Emirates and the Emirates Great Britain SailGP Team.

After more than 20 years working for agencies, he moved to the brand side to shape the sponsorship strategy for a leading global airline.

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Experience
29 Years
Current Role
Vice President Global Sponsorship, Marketing & Events
Job Level
Senior
Location
Dubai, United Arab Emirates
Personality Overview

How Jean-Francois shows up

Late Adopter
Unexpressive
Tough To Convince

They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Priorities

Topics Jean-Francois cares about

Global Sports Sponsorships
His entire career and current role as VP at Emirates are dedicated to managing and activating large-scale international sports partnerships across soccer, tennis, cycling, and more.
Aviation Marketing
He is responsible for leveraging high-profile events and sponsorships to build the brand of Emirates, a leading global airline.
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Career

Work history

9-2023
Vice President Global Sponsorship, Marketing & Events
Emirates
10-2012 - 9-2023
Managing Director Infront France
Infront Sports & Media AG
10-2009 - 9-2012
Directeur Général Adjoint / Senior Vice President Sales & Marketing
SPORTFIVE
6-2007 - 10-2009
Senior Vice President Sales
SPORTFIVE
1-2004 - 5-2007
Senior Marketing Director
SPORTFIVE
In the press

Media appearances

Infront France MD Jeanne to take top sponsorship role at Emirates. Featured in SportBusiness
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Power Players: Brand Builders — Emirates Airline. Featured in Sports Business Journal
+2 more appearances Login to view media
Education
1997 - 1997
Education details unavailable
Boston College Carroll School of Management
1994 - 1997
Marketing
KEDGE Business School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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