Jean-Francois leads Emirates global sponsorship, events, and merchandising strategy across a vast portfolio including soccer, cycling, and basketball. With over two decades of experience at top agencies like SPORTFIVE and Infront, he is a seasoned expert in the international sports marketing industry, now applying his skills on the brand side.
Based on his professional activities and social media engagement, Jean-Francois has a strong affinity for a variety of global sports. He actively follows professional cycling, sailing, and basketball, often highlighting the achievements of teams sponsored by Emirates, such as UAE Team Emirates and the Emirates Great Britain SailGP Team.
After more than 20 years working for agencies, he moved to the brand side to shape the sponsorship strategy for a leading global airline.
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