Jean-Francois JEANNE

Examiner
DISC Type : cs

Vice President Global Sponsorship, Marketing & Events at Emirates

Dubai, United Arab Emirates

Overview

Jean-Francois leads Emirates global sponsorship, events, and merchandising strategy across a vast portfolio including soccer, cycling, and basketball. With over two decades of experience at top agencies like SPORTFIVE and Infront, he is a seasoned expert in the international sports marketing industry, now applying his skills on the brand side.

Based on his professional activities and social media engagement, Jean-Francois has a strong affinity for a variety of global sports. He actively follows professional cycling, sailing, and basketball, often highlighting the achievements of teams sponsored by Emirates, such as UAE Team Emirates and the Emirates Great Britain SailGP Team.

After more than 20 years working for agencies, he moved to the brand side to shape the sponsorship strategy for a leading global airline.

Personality Overview

Late Adopter

Unexpressive

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Global Sports Sponsorships
His entire career and current role as VP at Emirates are dedicated to managing and activating large-scale international sports partnerships across soccer, tennis, cycling, and more.
Aviation Marketing
He is responsible for leveraging high-profile events and sponsorships to build the brand of Emirates, a leading global airline.
French Sports Market
He spent over a decade as Managing Director of Infront France, building the business from the ground up and working with major French clubs and federations.

Media Appearances

Infront France MD Jeanne to take top sponsorship role at Emirates. Featured in SportBusiness

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Power Players: Brand Builders — Emirates Airline. Featured in Sports Business Journal

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Jean-Francois Jeanne to leave Infront France and join Emirates. Featured in Infront Sport

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Work History

9-2023
Vice President Global Sponsorship, Marketing & Events at Emirates
10-2012 - 9-2023
Managing Director Infront France at Infront Sports & Media AG
10-2009 - 9-2012
Directeur Général Adjoint / Senior Vice President Sales & Marketing at SPORTFIVE
6-2007 - 10-2009
Senior Vice President Sales at SPORTFIVE
1-2004 - 5-2007
Senior Marketing Director at SPORTFIVE

Education

1997 - 1997
Education details unavailable from Boston College Carroll School of Management
1994 - 1997
Marketing from KEDGE Business School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Dubai, United Arab Emirates Job Level : Senior Designation : Vice President Global Sponsorship, Marketing & Events at Emirates
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Insights For Selling To Jean-Francois

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jean-Francois is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jean-Francois

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jean-Francois move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jean-Francois take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jean-Francois

Personality Compatibility


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