Jeff Ballard

Critic
DISC Type : C

Director of Business Development at E Tech Group (formerly Automation Group)

Greater Sacramento, United States

Overview

Jeff Ballard is the Director of Business Development at E Tech Group, specializing in Industry 4. 0, digital transformation, and industrial automation. Described as client-oriented and project-focused, he has deep expertise in the manufacturing and water/wastewater sectors. He holds a Bachelor of Science in Aeronautics from San Jose State University.

Outside of his professional role, Jeff follows San Francisco Bay Area sports, particularly showing support for the SF Giants. His academic background in aerospace and aviation suggests a strong personal interest in the field, complementing his technical career in ground-based industrial systems.

He uniquely combines an educational background in aerospace technology with a professional career focused on industrial and manufacturing automation.

Personality Overview

Negotiator

Critic

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

OT Cybersecurity
He actively discusses the responsibilities and solutions for securing OT environments against cyber attacks in his professional communications.
Manufacturing Modernization
He promotes modernizing operations for manufacturers, including migrating from legacy systems and implementing advanced platforms like PlantPAx.
Water Management Systems
His profile highlights extensive experience and specialization in automation and modernization for the water and wastewater industry.

Media Appearances

Jeff has no verified media appearances

Work History

7-2024
Director of Business Development at E Tech Group (formerly Automation Group)
6-2022
Vice President of Sales, West at Relevant Automation
2-2021 - 7-2022
Director Business Development Automation and Projects at Automation Group
8-2015 - 2-2020
Automation Leader - Digital Factory - Digital Transformation - Industry 4.0 at Siemens Industry
2-2015 - 8-2015
Industry Account Manager at Omron Automation - Americas

Education

1991 - 1994
Bachelor of Science (BS) from San José State University
1986 - 1990
Associate of Arts (AA) from De Anza College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Sacramento, United States Job Level : Mid-senior Designation : Director of Business Development at E Tech Group (formerly Automation Group)
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jeff

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jeff take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jeff

Personality Compatibility


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