Matt Tyrrell

Critic
DISC Type : C

Director, Marketing Analytics at AARP

Washington, District of Columbia, United States

Overview

Matt has no verified overview

Personality Overview

Precise

ROI Driven

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Matt has no verified topics they care about

Media Appearances

Matt has no verified media appearances

Work History

10-2023
Director, Marketing Analytics at AARP
3-2023 - 10-2023
Senior Manager, Digital Marketing Analytics at AARP
7-2016 - 3-2023
Manager, Digital Marketing Analytics at AARP
9-2014 - 7-2016
Digital Marketing Manager at Privia Health
3-2012 - 9-2014
Account Director at REQ

Education

Master's degree from Georgetown University
Bachelor's degree from University of Rochester

More Information

Social Presence :

Prographics :

Exp : 16 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Director, Marketing Analytics at AARP
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Matt

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Matt take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Matt

Personality Compatibility


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