Jeff Lurie

Commander
DISC Type : D

Chief Business Officer at Perigon

Austin, Texas, United States

Overview

Jeff Lurie is the Chief Business Officer at Perigon, specializing in SaaS revenue growth and strategic partnerships. He previously scaled AppSumos revenue from $5M to over $90M and grew the sales team to 40+ members. Colleagues describe him as a knowledgeable leader and a great connector of people and ideas.

Outside of his executive role, Jeff is an entrepreneur. He co-founded Twigs Golf with his brother, Jake Lurie, a brand focused on bringing personality and style to the golf course through uniquely designed golf tees. This venture reflects his passion for the sport and innovative business ideas.

He co-founded a company, Twigs Golf, that creates eye-popping, stylish golf tees designed with personal attitude in mind.

Personality Overview

Impact-Driven

Very Quick

Decisive

More than the product, they care about the impact of the product.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

SaaS Revenue Growth
He has a strong track record of scaling revenue, notably growing AppSumo's gross revenue from $5M to $90M and driving 265% QoQ customer growth at Perigon.
AI for Sales Teams
He believes AI will augment salespeople by automating prospect research, a view reflected in his current role at the AI-powered news company, Perigon.
Go-to-Market Strategy
At Perigon, he built and operationalized a new enterprise GTM engine using a specific tech stack (Ocean. io, Clay, Lemlist) to automate targeting and outreach.

Media Appearances

Jeff has no verified media appearances

Work History

9-2025
Chief Business Officer at Perigon
6-2020
Co-Founder at Twigs Golf
1-2025 - 9-2025
Vice President of Business Development at AppSumo
4-2021 - 3-2025
Head of Business Development and Partnerships at AppSumo
1-2020 - 4-2021
Director of Business Development and Partnerships at AppSumo

Education

Bachelor’s Degree from University of Denver
Education details unavailable from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Austin, Texas, United States Job Level : Leadership Designation : Chief Business Officer at Perigon
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jeff

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jeff take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jeff

Personality Compatibility


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