Abner Lauxen

Activist
DISC Type : Cd

Head of Digital Commerce & CX at AI/R

Passo Fundo, Rio Grande do Sul, Brazil

Overview

Abner Lauxen is a Head of Digital Commerce & CX at AI/R, focusing on global presales, strategy, and delivery of enterprise-scale digital commerce and CX initiatives. He has experience across multiple industries, designing and scaling digital transformation programs.

He is passionate about combining technology, customer experience, and business strategy to drive digital transformation. He holds a Bachelors degree from Universidade de Passo Fundo.

Abner is certified as an Oracle CX Commerce 2020 Certified Implementation Specialist.

Personality Overview

Perfectionist

Observative

Meticulous

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Digital Commerce Strategy
He defines Digital Commerce & CX strategy and go-to-market offerings, supporting international clients in B2B, B2C, and Marketplace models with a strong focus on growth.
Customer Experience
His expertise lies in leading global presales, strategy, and delivery of enterprise-scale digital commerce and CX initiatives, emphasizing customer experience.
AI Agents
Recently, he participated in the Oracle AI Agent Studio Training, learning about AI Agent design and participating in a hackathon to bring ideas to life.

Media Appearances

Abner has no verified media appearances

Work History

12-2025
Head of Digital Commerce & CX at AI/R
8-2025 - 12-2025
CX Global Presales Senior Manager | Agentic AI | Marketplaces | Unified Commerce | CX | Phygital at AI/R
5-2023 - 7-2025
CX Global Presales Senior Manager at Compass.uol
12-2020 - 6-2025
Head of Global Commerce Projects at Compass.uol
3-2020 - 5-2023
Gerente de serviços at Compass.uol

Education

2012 - 2017
Bacharelado from Universidade de Passo Fundo

More Information

Social Presence :

Prographics :

Exp : 9 Location : Passo Fundo, Rio Grande do Sul, Brazil Job Level : Mid-senior Designation : Head of Digital Commerce & CX at AI/R
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Insights For Selling To Abner

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abner is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Abner

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Abner move?

  • Their decision making speed is somewhere in the middle.
  • Can Abner take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Abner

Personality Compatibility


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