Jeff Reynolds

Energizer
DISC Type : I

Chief Executive Officer at Perficiendum Agency

Richmond, Virginia, United States

Overview

Jeff Reynolds is the Chief Executive Officer of Perficiendum Agency, a full-service firm dedicated to advancing the careers of athletes, speakers, and content creators. His background includes sports marketing, client representation, and account management. He holds a Bachelor of Science from the University of South Carolina and is a Microsoft Certified Application Specialist.

His professional focus is on executing individualized goals and creating profitable revenue opportunities for his clients. He has experience managing everything from endorsement deals for professional athletes to specialty drug accounts for major medical practices. His stated interests include the University of South Carolina.

Unique fact: In a previous role, he managed the accounts for the 10th largest Spravato medical practice in the United States.

Personality Overview

Imaginative

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Athlete Career Growth
His agency and previous roles are dedicated to enabling clients, particularly athletes, to confidently grow their careers and achieve their professional goals.
Client Representation
His entire career, from Rawlings Agency to Perficiendum Agency, has centered on full-service client representation in sports and entertainment.
Endorsement & Speaking Deals
He has direct experience pursuing and securing endorsement deals and speaking engagement opportunities to generate revenue for clients.

Media Appearances

Jeff has no verified media appearances

Work History

12-2023
Chief Executive Officer at Perficiendum Agency
4-2023 - 10-2023
Partner at G5 Sports & Entertainment
2-2021 - 4-2022
Account Manager at Family Care Pharmacy
6-2015 - 12-2019
Sport Client Marketing Representative (Professional Athletes) at Rawlings Agency
8-2014 - 2-2015
Assistant Operations Supervisor - Arena Operations at Colonial Life Arena - Global Spectrum

Education

2010 - 2014
Bachelor of Science (B.S.) from University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 8 Location : Richmond, Virginia, United States Job Level : Leadership Designation : Chief Executive Officer at Perficiendum Agency
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jeff

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jeff take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Jeff

Personality Compatibility


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