Jeff Spencer

Commander
DISC Type : D

Account Executive at VitalEdge Technologies

Canada

Overview

With 25 years of experience, Jeff Spencer is an Account Executive at VitalEdge Technologies focused on improving business performance for equipment dealerships. Leveraging his background from CDK Global and a Bachelor of Science from Lakehead University, he aligns technology with operational needs to drive efficiency and profitable growth for his clients.

Outside his direct role, Jeff maintains a strong interest in the broader technology landscape, following major industry players like Microsoft and IBM. His professional focus is centered on solving tangible client challenges rather than just deploying software, indicating a passion for creating measurable, real-world impact through technology.

Jeff has dedicated his entire career to the niche market of software solutions for heavy equipment dealerships, from PFW Systems to VitalEdge.

Personality Overview

Impact-Driven

Decisive

Risk-Taker

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Equipment Dealerships
His entire 25-year career has been dedicated to improving performance and providing technology solutions for equipment dealerships across North America.
Manufacturing Trends
He actively shares insights on future trends for the agriculture and construction sectors, focusing on what's next for non-road equipment manufacturing.
Operational Efficiency
His work centers on analyzing workflows and improving processes to turn complex systems into measurable business performance and financial visibility.

Media Appearances

Jeff has no verified media appearances

Work History

3-2024
Account Executive at VitalEdge Technologies
7-2017 - 3-2024
Regional Sales Executive - Major Accounts at CDK Global
7-2014 - 6-2017
Account Development Executive - Major Accounts at CDK Global
7-2009 - 6-2014
Account Development Executive at PFW Systems - an ADP Company
5-2008 - 6-2009
Sales Consultant at PFW Systems Corporation

Education

1984 - 1988
Honors Bachelor of Science from Lakehead University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Canada Job Level : N/A Designation : Account Executive at VitalEdge Technologies
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jeff

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jeff take some risk or not?

  • The risks don’t matter much to them.

You And Jeff

Personality Compatibility


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