Jeff Syrydiuk

Energizer
DISC Type : I

Vice President, North America & International Sales at VR Medical Inc.

Greater Toronto Area, Canada

Overview

Jeff Syrydiuk is the Vice President, North America & International Sales at VR Medical Inc. , bringing over 25 years of senior executive experience in marketing and sales within medical devices, healthcare, and CPG sectors. He earned both his MBA and Bachelor of Science from the University of Manitoba.

He has built over 50 brands from start-ups to global companies, focusing on medical devices and healthcare for the past 15 years.

Jeff championed the introduction of disruptive technologies like the GlideScope video laryngoscope and Boussignac disposable CPAP.

Personality Overview

Relationship Oriented

Big Picture Person

Imaginative

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Medical Device Innovation
Jeff has a track record of championing disruptive new technology innovations in the medical device sector, including the GlideScope video laryngoscope.
International Sales Growth
As VP of North America & International Sales, he is focused on expanding VR Medical's market presence globally.
Market Entry Strategy
He has extensive experience assisting companies in entering and accelerating growth within North American medical device markets.

Media Appearances

Jeff has no verified media appearances

Work History

2017
Vice President, North America & International Sales at VR Medical Inc.
2015 - 2017
Vice President, Sales & Marketing at Mespere LifeSciences Inc.
2013 - 2015
Director of Sales, USA at Canadian Hospital Specialties ULC.
2008 - 2012
Vice President, Adoption (Sales) & Marketing at Ontario Telemedicine Network (OTN)
2002 - 2018
President at JFS Medical Marketing & Sales

Education

MBA from University of Manitoba
Bachelor of Science from University of Manitoba

More Information

Social Presence :

Prographics :

Exp : 45 Location : Greater Toronto Area, Canada Job Level : Senior Designation : Vice President, North America & International Sales at VR Medical Inc.
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jeff

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jeff take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jeff

Personality Compatibility


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