Willem (Wilko) Spek

Judge
DISC Type : Dc

Sales & Marketing Director (external advisor) at CardiLink GmbH

Lausanne, Vaud, Switzerland

Overview

Willem Spek is a global commercial executive with over 20 years of experience in sales, marketing, and turnaround management. He serves as VP of International Sales for Cardia International while also acting as CEO for MSTRC Medical, its distributor in France and Switzerland. Colleagues describe him as a hard-working and clear communicator.

He has a unique background spanning the Medical Devices, Automotive, and Financial Markets industries and a proven ability to build successful businesses from scratch.

Personality Overview

Demanding

Objective Thinker

Generally Skeptic

They respond well to strong and respectful communication.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

International Sales
His primary role at Cardia International involves driving global sales and managing international distribution channels for medical devices.
Medical Device Market
He is deeply involved in the defibrillator market through his leadership roles at Cardia International, MSTRC Medical, and formerly CardiLink.
Channel Development
A key responsibility in his current role is the management and development of indirect sales channels on a global scale.

Media Appearances

Willem has no verified media appearances

Work History

11-2019 - 12-2022
Sales & Marketing Director (external advisor) at CardiLink GmbH
10-2019
Vice President of International Sales at Cardia International A/S
12-2017
CEO at MSTRC Medical
1-2017 - 11-2017
Business Advisor at MSTRC
7-2015 - 12-2016
Chief Marketing Management - Manager Russian Products at Nissan International S.A.

Education

1992 - 1997
Master's degree in International Business from University of Groningen

More Information

Social Presence :

Prographics :

Exp : N/A Location : Lausanne, Vaud, Switzerland Job Level : N/A Designation : Sales & Marketing Director (external advisor) at CardiLink GmbH
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Insights For Selling To Willem (Wilko)

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Willem (Wilko) is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Willem (Wilko)

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Willem (Wilko) move?

  • If convinced, they can reach decisions quite fast.
  • Can Willem (Wilko) take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Willem (Wilko)

Personality Compatibility


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