Jefferson Forest Lee

Trailblazer
DISC Type : DI

Head of Brand & Marketing Strategy at Dwight & Company

Everett, Massachusetts, United States

Overview

Jefferson is the Head of Brand & Marketing Strategy at Dwight & Company, focusing on the manufacturing automation and robotics sectors. With nearly 20 years of experience in brand development and storytelling, he is recognized by peers as a creative, strategic, and compassionate leader. He holds an MFA from Emerson College.

Outside of his professional life, Jefferson is a self-described gamer, comics nerd, beer snob, and metalhead. He is also an avid obstacle course aficionado, highlighting a commitment to physical challenges and unique personal interests.

Unique fact: After spending the first 15 years of his career in the toy industry, he transitioned his expertise to the field of robotic automation.

Personality Overview

Values Relationships

Assertive

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Robotics & Automation
His current role and recent writing focus on providing brand and marketing strategy for robotics, automation, and logistics businesses.
Brand Storytelling
A core part of his professional identity, he helps B2B tech companies discover and tell compelling stories to engage their audience and inspire action.
Manufacturing Labor
He is actively researching and writing about the intersection of manufacturing, automation, and labor issues, indicating a deep interest in the human side of the industry.

Media Appearances

Jefferson has no verified media appearances

Work History

12-2024
Head of Brand & Marketing Strategy at Dwight & Company
11-2023 - 9-2024
Director of Creative at Nectar
7-2022 - 10-2023
Director of Brand Narrative at Rapid Robotics, Inc
9-2020 - 5-2022
Associate Director, Copy & Creative Strategy at Thrasio
2-2020 - 1-2022
Creative, Marketing, and Brand Consultant at Blackbook Media Inc.

Education

1999 - 2002
MFA from Emerson College
1993 - 1997
BA from Clark University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Everett, Massachusetts, United States Job Level : Mid-senior Designation : Head of Brand & Marketing Strategy at Dwight & Company
URL has been copied!

Insights For Selling To Jefferson Forest

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jefferson Forest is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jefferson Forest

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jefferson Forest move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Jefferson Forest take some risk or not?

  • They can take risks if necessary.

You And Jefferson Forest

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.