Jefferson is the Head of Brand & Marketing Strategy at Dwight & Company, focusing on the manufacturing automation and robotics sectors. With nearly 20 years of experience in brand development and storytelling, he is recognized by peers as a creative, strategic, and compassionate leader. He holds an MFA from Emerson College.
Outside of his professional life, Jefferson is a self-described gamer, comics nerd, beer snob, and metalhead. He is also an avid obstacle course aficionado, highlighting a commitment to physical challenges and unique personal interests.
Unique fact: After spending the first 15 years of his career in the toy industry, he transitioned his expertise to the field of robotic automation.
Read the full overview →They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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