Nathan Smith

Commander
DISC Type : D

Senior Manager Environmental Design at LA28 Olympic & Paralympic Games

Upland, California, United States

Overview

Nathan is an award-winning Creative Director with over 15 years of experience leading complex design projects in the automotive, robotics, and architectural industries. A licensed architect (NCARB) with degrees from Columbia University and Cal Poly, he specializes in brand development, industrial design, and computational design, currently shaping the brand experience for the LA28 Olympic & Paralympic Games.

Inspired by his grandfather, who built an RV by hand, Nathan is a hands-on creator. He runs his own design studio, Parametriks, specializing in algorithmic and biomimetic design. This passion extends to personal projects, including designing and 3D printing his own innovative, laceless footwear.

He won a prestigious Red Dot Design Award for a 3D-printed shoe concept he developed through his personal design studio.

Personality Overview

Risk-Taker

Candid & Clear

Very Quick

They put a lot of effort into ensuring personal success.  They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Topics They Care About

Computational Design
He runs a design studio, Parametriks, specializing in algorithmic and biomimetic design and has over 12 years of experience with parametric design tools like Grasshopper.
Brand Experience
His career at Canoo, Coco, and now the LA28 Olympics has focused on leading creative for brand identity, activations, and architectural experiences across every customer touchpoint.
Future of Mobility
He has a demonstrated history of leading design teams in the electric automotive (Canoo) and robotics delivery (Coco) industries, shaping the aesthetics of next-generation vehicles.

Media Appearances

Nathan has no verified media appearances

Work History

9-2025
Senior Manager Environmental Design at LA28 Olympic & Paralympic Games
1-2025 - 12-2025
Brand and Creative Director, Lead Industrial Designer at Coco
6-2024 - 1-2025
Head of Design at Canoo
2-2023 - 6-2024
Director, Brand and Creative at Canoo
10-2021 - 2-2023
Director, Brand Experience Design / Creative Director at Canoo

Education

2010 - 2011
MSAAD from Columbia University Graduate School of Architecture, Planning & Preservation
2003 - 2008
BArch from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 16 Location : Upland, California, United States Job Level : Middle Designation : Senior Manager Environmental Design at LA28 Olympic & Paralympic Games
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Insights For Selling To Nathan

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nathan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Nathan move?

  • If convinced, they can reach decisions quite fast.
  • Can Nathan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Nathan

Personality Compatibility


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