Nathan Smith in

Nathan Smith

Commander · DISC type D
Senior Manager Environmental Design at LA28 Olympic & Paralympic Games
📍 Upland, California, United States

Nathan is an award-winning Creative Director with over 15 years of experience leading complex design projects in the automotive, robotics, and architectural industries. A licensed architect (NCARB) with degrees from Columbia University and Cal Poly, he specializes in brand development, industrial design, and computational design, currently shaping the brand experience for the LA28 Olympic & Paralympic Games.

Inspired by his grandfather, who built an RV by hand, Nathan is a hands-on creator. He runs his own design studio, Parametriks, specializing in algorithmic and biomimetic design. This passion extends to personal projects, including designing and 3D printing his own innovative, laceless footwear.

He won a prestigious Red Dot Design Award for a 3D-printed shoe concept he developed through his personal design studio.

Read the full overview →
Experience
16 Years
Current Role
Senior Manager Environmental Design
Job Level
Middle
Location
Upland, California, United States
Personality Overview

How Nathan shows up

Risk-Taker
Candid & Clear
Very Quick

They put a lot of effort into ensuring personal success. They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Priorities

Topics Nathan cares about

Computational Design
He runs a design studio, Parametriks, specializing in algorithmic and biomimetic design and has over 12 years of experience with parametric design tools like Grasshopper.
Brand Experience
His career at Canoo, Coco, and now the LA28 Olympics has focused on leading creative for brand identity, activations, and architectural experiences across every customer touchpoint.
+4 more topics Login to view topics
Career

Work history

9-2025
Senior Manager Environmental Design
LA28 Olympic & Paralympic Games
1-2025 - 12-2025
Brand and Creative Director, Lead Industrial Designer
Coco
6-2024 - 1-2025
Head of Design
Canoo
2-2023 - 6-2024
Director, Brand and Creative
Canoo
10-2021 - 2-2023
Director, Brand Experience Design / Creative Director
Canoo
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2011
MSAAD
Columbia University Graduate School of Architecture, Planning & Preservation
2003 - 2008
BArch
California Polytechnic State University-San Luis Obispo
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Nathan. Free, 10 seconds.