Nathan Smith in

Nathan Smith

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Senior Manager Environmental Design at LA28 Olympic & Paralympic Games
📍 Upland, California, United States

Nathan is an award-winning Creative Director with over 15 years of experience leading complex design projects in the automotive, robotics, and architectural industries. A licensed architect (NCARB) with degrees from Columbia University and Cal Poly, he specializes in brand development, industrial design, and computational design, currently shaping the brand experience for the LA28 Olympic & Paralympic Games.

Inspired by his grandfather, who built an RV by hand, Nathan is a hands-on creator. He runs his own design studio, Parametriks, specializing in algorithmic and biomimetic design. This passion extends to personal projects, including designing and 3D printing his own innovative, laceless footwear.

He won a prestigious Red Dot Design Award for a 3D-printed shoe concept he developed through his personal design studio.

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Experience
16 Years
Current Role
Senior Manager Environmental Design
Job Level
Middle
Location
Upland, California, United States
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Priorities

Topics Nathan cares about

Computational Design
He runs a design studio, Parametriks, specializing in algorithmic and biomimetic design and has over 12 years of experience with parametric design tools like Grasshopper.
Brand Experience
His career at Canoo, Coco, and now the LA28 Olympics has focused on leading creative for brand identity, activations, and architectural experiences across every customer touchpoint.
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Career

Work history

9-2025
Senior Manager Environmental Design
LA28 Olympic & Paralympic Games
1-2025 - 12-2025
Brand and Creative Director, Lead Industrial Designer
Coco
6-2024 - 1-2025
Head of Design
Canoo
2-2023 - 6-2024
Director, Brand and Creative
Canoo
10-2021 - 2-2023
Director, Brand Experience Design / Creative Director
Canoo
In the press

Media appearances

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Education
2010 - 2011
MSAAD
Columbia University Graduate School of Architecture, Planning & Preservation
2003 - 2008
BArch
California Polytechnic State University-San Luis Obispo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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