Jeffery Johnson

Activist
DISC Type : Cd

Chief Sales Trainer at Sales Capital Canada Inc.

Calgary, Alberta, Canada

Overview

Jeffery is an expert sales trainer with over 20 years of experience, specializing in the payments, construction, and oil & gas sectors in Alberta. As the founder of Sales Capital Canada, he focuses on maximizing revenue and net income for clients through AI-enhanced sales training and M&A advisory. People he has worked with describe him as a knowledgeable and motivated self-starter.

Outside of his direct professional roles, Jeffery shows a deep appreciation for long-standing relationships and the symbolic meanings behind business branding. He has known his companys logo designer since 1998, when they played video games together as kids, indicating he values loyalty and personal history in his professional life.

His companys logo features Hermes, the Greek god of trade, a detail personally meaningful to him.

Personality Overview

Logical And Quick

Value Conscious

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

AI in Sales
His current company, Sales Capital Canada, provides AI-enhanced sales training, incorporating systems like ChatGPT, 6sense, ZoomInfo, and HubSpot.
Sales Philosophy
He posts about sales methodologies, advocating for a natural and organic process, believing that 'slower is better' to build genuine connections with prospects.
Startup Funding
His firm, Sales Capital Canada, was established to lend capital to startups that are looking to build out their first sales teams.

Media Appearances

Jeffery has no verified media appearances

Work History

5-2025
Chief Sales Trainer at Sales Capital Canada Inc.
5-2025 - 10-2025
Account Executive at ENA Solution Inc
9-2021 - 1-2025
Regional Sales Manager - Alberta at American Express
1-2015 - 9-2021
Business Development Manager & Estimator at Ki International Ltd.
10-2012 - 10-2018
M&A and Finance Consultant at Jeff Johnson M&A Consulting

Education

2012 - 2013
Masters of Financial Management from University of Alberta
1999 - 2003
Bilingual Business Degree from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 12 Location : Calgary, Alberta, Canada Job Level : N/A Designation : Chief Sales Trainer at Sales Capital Canada Inc.
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Insights For Selling To Jeffery

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeffery is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jeffery

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jeffery move?

  • Their decision making speed is somewhere in the middle.
  • Can Jeffery take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jeffery

Personality Compatibility


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