Jeffrey Yang

Inspirer
DISC Type : id

Founder & CEO at R2 Labs

Bangkok, Bangkok City, Thailand

Overview

Jeffrey is a crypto founder and leader specializing in DeFi, L1, and L2 projects, with a background from Georgetown and Esade. He has successfully raised over $15 million in funding and has a strong track record of building user communities, particularly within the Asia-Pacific market.

He is guided by the philosophy of "Stay hungry, stay foolish" and admires the investment wisdom of figures like Charlie Munger. Jeffrey values persistence and long-term commitment, believing that consistent effort is the key to success in building new ventures and making impactful decisions.

He once led a mainnet launch campaign that secured $125 million in Total Value Locked (TVL) within just three days.

Personality Overview

Achievment Oriented

Confident & Optimistic

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Crypto Fundraising
He has extensive experience in capital raising for crypto projects, having personally helped secure over $15 million in funding for various ventures.
DeFi & L2 Scaling
His career has been focused on DeFi, L1, and L2 projects, with specific experience as CMO and Co-Founder at ZK-rollup related companies like ZKFair and ZKSwap.
Community Growth
He has a proven ability to scale user bases, having grown a community to over 500, 000 active members and managed large-scale social channels.

Media Appearances

Jeffrey has no verified media appearances

Work History

12-2024
Founder & CEO at R2 Labs
11-2023 - 4-2024
Co-Founder, BD Lead, CMO at ZKFair
4-2022 - 8-2024
Co-Founder, CMO & BD Head at Lumoz
8-2020 - 2-2022
Chief Marketing Officer at ZKSwap
11-2019 - 2-2022
Chief Marketing Officer at 6Block

Education

2017 - 2018
Master's degree from Esade
2018 - 2018
Public Affairs & International Political Economy from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bangkok, Bangkok City, Thailand Job Level : Leadership Designation : Founder & CEO at R2 Labs
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Insights For Selling To Jeffrey

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeffrey is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jeffrey

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jeffrey move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jeffrey take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jeffrey

Personality Compatibility


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