Nikolaj Boserup

Critic
DISC Type : C

Senior Director, Market & Customers CBB & Telenor at Telenor

Copenhagen, Capital Region of Denmark, Denmark

Overview

Nikolaj Boserup is the Commercial and Marketing Director for Telenor & CBB, managing a significant P&L. He is a results-driven leader specializing in customer-centric strategies, data analytics, and driving growth in mature markets. He is an alumnus of Copenhagen Business School and Bentley University.

Described by peers as ambitious, visionary, and energetic, Nikolaj has a stated passion for great branding and marketing, from creative execution to digitalization. He is focused on balancing short-term performance with long-term brand building and is motivated by seeing his team and business grow.

Unique fact: Nikolaj has been named to the prestigious "M-List" multiple times, recognizing him as one of the top marketing profiles in Denmark.

Personality Overview

Precise

Information Seeker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Customer Loyalty
His team has won the Loyalty Award for the most loyal customers for six consecutive years, and he frequently emphasizes the importance of being the "customers' brand. "
Business Growth
He has full P&L responsibility and recently posted about Telenor's strong growth in both service revenue and EBITDA, showing a clear focus on financial performance.
Brand Building
States a "big passion for and driven by great branding and marketing. " He focuses on the challenge of balancing short-term results with long-term brand strategy.

Media Appearances

Nikolaj has no verified media appearances

Work History

3-2024
Senior Director, Market & Customers CBB & Telenor at Telenor
9-2020 - 3-2024
Direktør, Head of CBB @Telenor at CBB Mobil A/S
2-2020 - 9-2020
Head of Sales & Marketing at CBB Mobil A/S
10-2019 - 2021
Jury, Danish Digital Awards at Danish Digital Award
12-2017 - 2-2020
Head of Online & Marketing at CBB Mobil A/S

Education

2010 - 2014
MSc from IMM, Copenhagen Business School
2011 - 2011
MSc from Bentley University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : Senior Director, Market & Customers CBB & Telenor at Telenor
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Insights For Selling To Nikolaj

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nikolaj is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Nikolaj

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Nikolaj move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Nikolaj take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Nikolaj

Personality Compatibility


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