Jemma McColgan

Energizer
DISC Type : I

Head of Content at Casino.org

Dunfermline, Scotland, United Kingdom

Overview

Jemma McColgan is the Head of Content at Casino. org, where she leads a global team of over 35 editors and managers. With more than 12 years in the iGaming industry, her expertise spans content strategy, SEO, and creating scalable systems. She studied Economics at the University of Strathclyde.

Outside of her professional life, Jemma has a keen interest in video games, listing both PlayStation and Electronic Arts (EA) as interests. She is also a writer of short fiction and enjoys sports betting and playing at casinos as a personal hobby, which led her to her career in iGaming.

She has a background as an odds compiler and has previously written the terms and conditions for casino bonuses.

Personality Overview

Enthusiastic

Big Picture Person

Imaginative

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

iGaming Content Strategy
With over 12 years of experience, she leads global content strategy for Casino. org, focusing on casino and sports verticals.
Team Leadership
She has grown her content team from 19 to over 35 members, focusing on developing talent and maintaining high standards of quality.
Scalable Operations
Passionate about creating scalable systems and processes that align content with business goals and raise standards across her global team.

Media Appearances

Jemma McColgan of Casino.org explains the future of iGaming in Ontario after 2025. Featured in View The Vibe

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Casino.org's Jemma McColgan on Alberta iGaming Player Protection and the Market Launch. Featured in Casino Mentor

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How Canada’s Online Blackjack Tables Compare with Casino.org's Jemma McColgan. Featured in Blackjack Review

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Work History

6-2025
Head of Content at Casino.org
8-2024 - 6-2025
Managing Editor at Casino.org
7-2023 - 8-2024
Senior Content Editor at Casino.org
1-2022 - 10-2023
Senior Content Manager at KaFe Rocks Group
11-2019 - 1-2022
Content Manager at KaFe Rocks Group

Education

2003 - 2007
Economics from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dunfermline, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Content at Casino.org
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Insights For Selling To Jemma

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jemma is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jemma

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jemma move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jemma take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jemma

Personality Compatibility


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