Jen Casson

Pioneer
DISC Type : IDs

Director, Content & Product Marketing at Teamworks

Boulder, Colorado, United States

Overview

Jen has no verified overview

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Jen has no verified topics they care about

Media Appearances

Jen has no verified media appearances

Work History

12-2022
Director, Content & Product Marketing at Teamworks
9-2022 - 1-2023
Director of Demand Gen at Smartabase
5-2021 - 10-2022
Content Marketer at Smartabase
3-2020 - 5-2021
B2B Sports Tech Marketing Consultant at Self-employed
5-2017 - 2-2020
Managing Director at Room 214

Education

1994 - 1998
BS from University of Colorado Boulder - Leeds School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Boulder, Colorado, United States Job Level : Mid-senior Designation : Director, Content & Product Marketing at Teamworks
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jen

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • They are generally fast movers and can take quick decisions
  • Can Jen take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jen

Personality Compatibility


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