Jen Ford

Enthusiast
DISC Type : i

Partner at Blue Daisy Media

Miami, Florida, United States

Overview

Jen Ford is the Co-Founder and Principal of Blue Daisy Media, bringing over 25 years of experience in strategic media planning, buying, and brand development. She leads client strategy and daily operations, creating targeted campaigns for diverse industries. People who work with her describe her as professional, dedicated, and passionate.

Jen is deeply committed to animal welfare and has been a key volunteer with Paws 4 You Rescue in Miami for many years. She dedicates her personal time to managing the organizations marketing, coordinating events, and leading fundraising efforts to save homeless dogs.

She leverages her professional media expertise to provide strategic guidance and gain valuable exposure for local animal rescue groups.

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Strategic Media Planning
As Co-Founder of a media agency, she personally oversees research, planning, and buying to optimize client budgets and deliver tailored campaigns.
Animal Rescue
She is a tireless volunteer and advocate for Paws 4 You Rescue, handling marketing, fundraising, and events to help find homes for homeless dogs.
Client Budget Optimization
Her career is rooted in optimizing budgets and delivering smart, tailored campaigns that align with each client’s specific business objectives.

Media Appearances

Jen has no verified media appearances

Work History

1-2001
Partner at Blue Daisy Media

Education

6-1992 - 1-1996
Bachelors from Penn State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Miami, Florida, United States Job Level : N/A Designation : Partner at Blue Daisy Media
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jen

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Jen take some risk or not?

  • They can take some low-probability risks if needed.

You And Jen

Personality Compatibility


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