Jen Govier

Inspirer
DISC Type : id

Founder and CEO at HUX Performance Underwear

London, Canada Metropolitan Area

Overview

Jen is an entrepreneur with over 20 years of corporate experience in banking and wealth management at TD. She is now the Founder and CEO of HUX Performance Underwear, a brand she launched to redefine women’s performance apparel with innovative, patented technology.

Outside of her business, Jen is deeply committed to community impact and supporting women. She is a proud supporter of local initiatives like "Tampon Tuesday" and "100 Women Who Care London, " which focus on direct, high-impact community giving.

Her brand, HUX, was selected by Canadian R&B artist Jully Black as one of her favorite Canadian-owned brands.

Personality Overview

Generous

Charming & Persuasive

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Female Entrepreneurship
After a 20-year corporate career, she pivoted to found her own company, HUX, which focuses on creating innovative products for women.
Community Impact
Actively supports local, high-impact charitable initiatives, including "Tampon Tuesday" and "100 Women Who Care London. "
Apparel Innovation
Her company, HUX, is built around a patented bamboo charcoal insert, demonstrating a strong focus on technical product design and performance.

Media Appearances

Jen has no verified media appearances

Work History

12-2020
Founder and CEO at HUX Performance Underwear
4-2023 - 2-2025
Branch Manager at TD Wealth at TD
12-2017 - 4-2023
Senior Regional Manager Financial Planning at TD
10-2016 - 12-2017
Manager of Credit Protection Acquisition at TD Insurance
5-2013 - 12-2015
Manager, Offshore Vendor Operations at TD

Education

Jen has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, Canada Metropolitan Area Job Level : Leadership Designation : Founder and CEO at HUX Performance Underwear
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jen

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jen

Personality Compatibility


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