Jen Meyers

Enigma
DISC Type : cdi

Board Member at Cannabis Council of Canada

Calgary, Alberta, Canada

Overview

Jen Meyers is the CEO and Co-Founder of ZELCA, a Calgary-based cannabis company that serves as an incubator for emerging brands. An accomplished artist with a BFA in Glass, she applies her creative background to the cannabis space. She also serves as a Board Member for the Cannabis Council of Canada, where she lobbies for industry reform.

Jens professional path was shaped by personal events; she pivoted from glass art to creating edibles after becoming a mother and developing an innovative product to help her father during his battle with cancer. She has used cannabis since her youth to help with her ADHD and inspire creativity.

Before entering the cannabis industry, Jen spent a decade as a traveling glass artist, participating in shows and residencies.

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Industry Advocacy
As a board member of the Cannabis Council of Canada, she actively lobbies for industry reform and advocates for small and micro-license holders.
Creative Edibles
Transitioned her passion as an artist into developing innovative, mindful edibles, inspired by creating a product for a family member.
Cannabis for Wellness
Speaks about using cannabis to help with her ADHD and was motivated to create edibles to provide a better wellness solution for her father.

Media Appearances

Jen has no verified media appearances

Work History

10-2022
Board Member at Cannabis Council of Canada
8-2019
CEO at ZELCA LTD

Education

Jen has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Calgary, Alberta, Canada Job Level : Leadership Designation : Board Member at Cannabis Council of Canada
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jen

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jen take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jen

Personality Compatibility


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