Jenna Potter in

Jenna Potter

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Founder at Prompt as Hell
📍 Canada

Jenna Potter is the founder of Prompt as Hell, an AI marketing consultancy where she creates AI-powered workflows and product-led video content. A graduate of Carleton University with prior experience as a Director of Marketing, she is described by colleagues as enthusiastic, skilled, passionate, and conscientious.

Jenna’s interests appear to bridge high-level business strategy, evidenced by her following of Harvard Business Review, and the media landscape, with an interest in major industry players like Sony Music Entertainment.

She won the "Most Valuable Thread" award from the Traffic Think Tank community for detailing how to create content briefs at scale.

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Experience
5 Years
Current Role
Founder
Job Level
Leadership
Location
Canada
Personality Overview

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Priorities

Topics Jenna cares about

AI Marketing Workflows
She builds custom Claude Skills and automations for marketing, sales, and operations teams to improve efficiency and impact.
Product-Led Video
Focuses on creating video content, such as release announcements and onboarding guides, that directly drives feature adoption and user engagement.
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Career

Work history

9-2025
Founder
Prompt as Hell
10-2024 - 10-2025
Content Marketing Manager
Canny
10-2020 - 10-2024
Director of Marketing
uSERP
10-2020 - 7-2024
Director of Marketing
Codeless
In the press

Media appearances

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Education
2013 - 2017
Bachelor of Arts (B.A.)
Carleton University
2015 - 2016
Communication and Media Studies
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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