Jenna Potter

Evaluator
DISC Type : sdc

Founder at Prompt as Hell

Canada

Overview

Jenna Potter is the founder of Prompt as Hell, an AI marketing consultancy where she creates AI-powered workflows and product-led video content. A graduate of Carleton University with prior experience as a Director of Marketing, she is described by colleagues as enthusiastic, skilled, passionate, and conscientious.

Jenna’s interests appear to bridge high-level business strategy, evidenced by her following of Harvard Business Review, and the media landscape, with an interest in major industry players like Sony Music Entertainment.

She won the "Most Valuable Thread" award from the Traffic Think Tank community for detailing how to create content briefs at scale.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI Marketing Workflows
She builds custom Claude Skills and automations for marketing, sales, and operations teams to improve efficiency and impact.
Product-Led Video
Focuses on creating video content, such as release announcements and onboarding guides, that directly drives feature adoption and user engagement.
Generative AI Tools
Actively develops practical applications for generative AI, such as creating comprehensive 'Skills Packs' for Claude to assist product marketing managers.

Media Appearances

Jenna has no verified media appearances

Work History

9-2025
Founder at Prompt as Hell
10-2024 - 10-2025
Content Marketing Manager at Canny
10-2020 - 10-2024
Director of Marketing at uSERP
10-2020 - 7-2024
Director of Marketing at Codeless

Education

2013 - 2017
Bachelor of Arts (B.A.) from Carleton University
2015 - 2016
Communication and Media Studies from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 5 Location : Canada Job Level : Leadership Designation : Founder at Prompt as Hell
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Insights For Selling To Jenna

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jenna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jenna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jenna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jenna

Personality Compatibility


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