Jennifer Atkins in

Jennifer Atkins

Pioneer · DISC type DIS
Chief Marketing Officer at Definitive Healthcare
📍 Dripping Springs, Texas, United States

Jennifer Atkins is a Chief Marketing Officer with 25 years of experience, specializing in transforming marketing teams into predictable revenue engines. Described by colleagues as a data-driven leader with contagious passion, she excels at aligning sales and marketing. She is an ICAgile Certified Professional and studied at The University of Texas at Austin.

Outside of her executive roles, Jennifer is passionate about mentorship, considering it one of the most rewarding parts of her career. She has been a formal mentor within organizations like IBM and frequently uses her platform to celebrate the mentors who have guided her own professional journey.

Jennifer has a proven track record of introducing Agile methodologies to marketing organizations, transforming their productivity and operational rigor.

Read the full overview →
Experience
27 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Dripping Springs, Texas, United States
Personality Overview

How Jennifer shows up

Decisive But Friendly
Dynamic But Sincere
Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Jennifer cares about

Revenue Operations
Her career is built on creating scalable, predictable revenue engines and unifying operations with sales productivity and pipeline performance.
Sales & Marketing Alignment
A core theme in her profile is ensuring marketing and sales operate as one unified revenue organization to drive measurable growth.
+5 more topics Login to view topics
Career

Work history

10-2025
Chief Marketing Officer
Definitive Healthcare
10-2023 - 10-2025
Chief Marketing Officer (Fractional)
Independent Advisor | Part-Time Executive | Growth & RevOps Consultant
10-2021 - 10-2023
Chief Marketing Officer
Dun & Bradstreet
4-2021 - 10-2021
SVP Marketing, Demand Generation
Dun & Bradstreet
11-2017 - 4-2021
Global VP, Integrated Marketing, IBM Systems and CMO, Quantum
IBM
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
English Language and Literature
The University of Texas at Austin
Applied Arts and Science: Concentration in Marketing
Texas State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other Definitive Healthcare Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Jennifer. Free, 10 seconds.