Jennifer Atkins in

Jennifer Atkins

Login to view DISC.
Chief Marketing Officer at Definitive Healthcare
📍 Dripping Springs, Texas, United States

Jennifer Atkins is a Chief Marketing Officer with 25 years of experience, specializing in transforming marketing teams into predictable revenue engines. Described by colleagues as a data-driven leader with contagious passion, she excels at aligning sales and marketing. She is an ICAgile Certified Professional and studied at The University of Texas at Austin.

Outside of her executive roles, Jennifer is passionate about mentorship, considering it one of the most rewarding parts of her career. She has been a formal mentor within organizations like IBM and frequently uses her platform to celebrate the mentors who have guided her own professional journey.

Jennifer has a proven track record of introducing Agile methodologies to marketing organizations, transforming their productivity and operational rigor.

Read the full overview →
Experience
27 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Dripping Springs, Texas, United States
Personality Overview

How Jennifer shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Jennifer cares about

Revenue Operations
Her career is built on creating scalable, predictable revenue engines and unifying operations with sales productivity and pipeline performance.
Sales & Marketing Alignment
A core theme in her profile is ensuring marketing and sales operate as one unified revenue organization to drive measurable growth.
+5 more topics Login to view topics
Career

Work history

10-2025
Chief Marketing Officer
Definitive Healthcare
10-2023 - 10-2025
Chief Marketing Officer (Fractional)
Independent Advisor | Part-Time Executive | Growth & RevOps Consultant
10-2021 - 10-2023
Chief Marketing Officer
Dun & Bradstreet
4-2021 - 10-2021
SVP Marketing, Demand Generation
Dun & Bradstreet
11-2017 - 4-2021
Global VP, Integrated Marketing, IBM Systems and CMO, Quantum
IBM
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
English Language and Literature
The University of Texas at Austin
Applied Arts and Science: Concentration in Marketing
Texas State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Definitive Healthcare Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Jennifer. Free, 10 seconds.