Jennifer C. Lawrence

Inspirer
DISC Type : di

Senior Director National Accounts at Southern Glazer's Wine & Spirits

Baltimore, Maryland, United States

Overview

Jennifer is a results-oriented leader with over 21 years in the alcohol beverage industry, currently serving as Senior Director of National Accounts at Southern Glazers Wine & Spirits. She specializes in business development and marketing communications, focusing on the travel and concessions segment. Colleagues describe her as hard-working, detail-oriented, and creative.

Jennifer is committed to continuous learning, recently completing courses in change management, constructive feedback, and diversity. Her background includes studies at the Savannah College of Art and Design, indicating an appreciation for creative pursuits outside of her primary career focus in the beverage industry.

Unique fact: Jennifer was accredited with building the Bulldog Gin brand from the ground up in the Maryland and Washington D. C. markets.

Personality Overview

Charming & Persuasive

Achievment Oriented

Generous

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Travel & Concessions
Her current role as National Accounts Director is specifically focused on the sales, distribution, and marketing strategies for the travel and concessions channels.
Workplace Dynamics
She has recently completed several courses on topics like "Giving and Receiving Feedback" and "Confronting Bias, " showing an interest in effective team leadership.
Brand Building
She has direct experience building a spirit brand from the ground up, managing everything from wholesaler motivation to consumer-facing programs.

Media Appearances

Jennifer has no verified media appearances

Work History

6-2025
Senior Director National Accounts at Southern Glazer's Wine & Spirits
1-2017 - 3-2026
National Accounts Director East at Southern Glazer's Wine & Spirits
9-2015 - 1-2016
Area Manager - Spirits (MD & DC) at Palm Bay Imports Inc
1-2014 - 4-2015
Multistate Area Manager - MD/DC/SC/MOCO at The Edrington Group
1-2012 - 12-2013
Southeast Regional Sales Manager at Bulldog Gin

Education

2010 - 2014
Bachelor's Degree from University of Phoenix
Education details unavailable from Savannah College of Art and Design

More Information

Social Presence :

Prographics :

Exp : 23 Location : Baltimore, Maryland, United States Job Level : Senior Designation : Senior Director National Accounts at Southern Glazer's Wine & Spirits
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Insights For Selling To Jennifer C.

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer C. is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jennifer C.

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jennifer C. move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jennifer C. take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jennifer C.

Personality Compatibility


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