Jennifer Gnech

Go-getter
DISC Type : d

Director, Ecommerce & CRM | Sperry at ALDO Group

Greater Montreal Metropolitan Area, Canada

Overview

Jennifer Gnech is the Director of Ecommerce & CRM at Sperry, bringing over 12 years of experience in the digital retail landscape. She specializes in enhancing profitability through data-driven strategies in merchandising, UX, SEO, and paid media, with expertise in both Shopify and Amazon ecosystems. She studied Fashion Marketing at Collège LaSalle in Montréal.

Described by colleagues as calm, motivating, and pleasant, Jennifer appears to be fluent in both English and French, often communicating professionally in both languages. Her interests include following developments at major tech and consulting firms like Google and Deloitte.

She possesses deep expertise in the fashion eCommerce sector, having managed both brand-specific digital strategies and the complex Amazon ecosystem for major apparel companies.

Personality Overview

Self-Confident

Direct & Candid

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Customer Digital Experience
Her role involves optimizing website performance, CRM, and digital content. She is actively building a team to drive enhanced digital experiences for the Sperry brand.
eCommerce Growth
With over a decade of experience, her primary focus is on enhancing business profitability through inventive, data-driven strategies in the digital marketplace.
Building Digital Teams
She frequently posts about hiring for her eCommerce and CRM teams, showing a clear focus on acquiring talent and building out her department's capabilities.

Media Appearances

Jennifer has no verified media appearances

Work History

3-2025
Director, Ecommerce & CRM | Sperry at ALDO Group
11-2024 - 3-2025
Director, Amazon | ALDO Product Services at ALDO Group
3-2024 - 10-2024
Senior Manager, Ecommerce at Psycho Bunny
1-2022 - 3-2024
Ecommerce Manager at Psycho Bunny
1-2021 - 1-2022
Ecommerce Manager at BonLook

Education

2010 - 2013
Fashion Marketing from Collège LaSalle, Montréal

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Montreal Metropolitan Area, Canada Job Level : Mid-senior Designation : Director, Ecommerce & CRM | Sperry at ALDO Group
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jennifer

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • Their decision making speed is somewhere in the middle.
  • Can Jennifer take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jennifer

Personality Compatibility


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