Lance Ryba in

Lance Ryba

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Account Executive at Salesforce
📍 Atlanta, Georgia, United States

Lance Ryba is an Account Executive and Team Lead at Salesforce, specializing in SMB software sales by nurturing strategic partnerships. A College of Charleston graduate, his previous achievements include securing a record-breaking $5. 7 million in revenue at Drata. Colleagues describe him as personable, dedicated, and professional.

He serves on Salesforce’s VP Council, collaborating with senior leadership to shape strategic initiatives across the Central/South SMB organization.

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Experience
5 Years
Current Role
Account Executive
Location
Atlanta, Georgia, United States
Personality Overview

How Lance shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lance cares about

Strategic Partnerships
His professional focus is on driving sales success through strategic relationships, and he is praised for his ability to build connections that transcend transactions.
AI in Sales
He holds a Salesforce AI Associate certification and publicly advocates for businesses to integrate AI to increase win rates and accelerate sales velocity.
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Career

Work history

4-2024
Account Executive
Salesforce
8-2023 - 4-2024
Sales Consultant
Freelance
7-2022 - 8-2023
Account Manager
Drata
6-2021 - 7-2022
Sales Development Representative
Drata
8-2020 - 3-2021
Major Market Sales Executive
AAP
In the press

Media appearances

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Education
2015 - 2019
Bachelor of Business Administration (B.B.A.)
College of Charleston
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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