Jennifer Hartley-Van Every

Evaluator
DISC Type : csd

Director of Sales & Marketing at Appellation

San Francisco Bay Area, United States

Overview

Jennifer has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Jennifer has no verified topics they care about

Media Appearances

Jennifer has no verified media appearances

Work History

8-2025
Director of Sales & Marketing at Appellation
6-2024 - 8-2025
Director of Sales & Marketing at Starwood Hotels
10-2023 - 5-2024
Director of Sales & Marketing at Hayes Mansion San Jose, Curio Collection by Hilton
10-2021 - 10-2023
Area Director of Sales & Marketing at Shashi Hospitality Group
4-2014 - 10-2021
Sales Manager (In-Market Silicon Valley) at Portola Hotel & Spa

Education

Bachelor of Arts (B.A.) from Santa Clara University
Certificate from Florida Atlantic University - College of Business

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director of Sales & Marketing at Appellation
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jennifer

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jennifer take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jennifer

Personality Compatibility


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