Jennifer Ota in

Jennifer Ota

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Director, Innovation at Ritual
📍 Los Angeles, California, United States

Jennifer Ota is the Director of Innovation at Ritual, specializing in CPG brand innovation within the health and wellness sector. With experience at companies like Liquid I. V. and Pharmavite, she is a creative marketer with an MBA from UCLA Anderson. Colleagues describe her as an analytical, invaluable, and exceptional problem-solver.

Jennifer has a keen interest in business strategy and social impact, demonstrated through her graduate school achievements. She was a finalist in a consulting challenge for a social entrepreneurship startup and won an award in a case competition focused on mergers and acquisitions, showcasing strong analytical and strategic skills.

Unique fact: She won second place in the ACG Cup, a competition focused on complex financial modeling for mergers and acquisitions.

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Experience
8 Years
Current Role
Director, Innovation
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

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Priorities

Topics Jennifer cares about

CPG Brand Innovation
Her career is focused on brand innovation in the CPG space, with leadership roles at Ritual and Liquid I. V.
Vitamins & Wellness
Her entire professional background, including roles at Ritual, Liquid I. V. , and Pharmavite, is rooted in the vitamin and wellness industry.
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Career

Work history

11-2024
Director, Innovation
Ritual
4-2023 - 11-2024
Senior Manager, Brand Innovation
Liquid I.V.
9-2021 - 3-2023
Manager, Innovation Marketing
Liquid I.V.
6-2020 - 9-2021
Associate Brand Manager - Nature Made Vitamins
Pharmavite
6-2019 - 5-2020
Associate Brand Manager - Base Business
Vytalogy Wellness
In the press

Media appearances

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Education
Master of Business Administration (M.B.A.)
UCLA Anderson School of Management
Bachelor of Science (B.S.)
UC Santa Barbara
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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