Jennifer Sillars

Trailblazer
DISC Type : DI

Product Marketing Consultant (GTM) at Cosmic Strategy

Greater Glasgow Area, United Kingdom

Overview

Jennifer Sillars is a Go-to-Market consultant who excels at making complex tech products like AI, IoT, and embedded systems easier to sell. With over 12 years of experience at firms like Arm and Ideagen, she helps connect product features to buyer values. Colleagues describe her as innovative, professional, and efficient.

Jennifer is passionate about helping others succeed in the tech landscape, serving as a GTM Mentor for B2B founders at GrowthMentor. She champions a collaborative approach, believing in the power of working across departments, such as marketing and development, to build a stronger go-to-market strategy and a supportive work environment.

She won the Sweet & Maxwell prize for the best law dissertation in 2010, highlighting a strong analytical foundation before her successful career in tech marketing.

Personality Overview

Informal

Persuasive

Assertive

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Topics They Care About

Go-to-Market Strategy
With over a decade of experience, she builds high-growth GTM strategies for complex B2B SaaS and tech companies, including Arm and Ideagen.
Product Value Storytelling
Her core focus is translating complex technical features into clear value propositions that resonate with buyers and drive sales.
Founder Mentorship
As a GTM Mentor at GrowthMentor, she actively advises B2B tech founders on making confident decisions to fuel their company's growth.

Media Appearances

Jennifer has no verified media appearances

Work History

1-2025
Product Marketing Consultant (GTM) at Cosmic Strategy
6-2025
GTM Mentor at GrowthMentor
4-2023 - 11-2024
Head of Marketing at Pelion
10-2022 - 4-2023
Director of Marketing - Brand, Corporate Comms and Product Marketing at Pelion
4-2021 - 10-2022
Director of Brand and Corporate Communications at Arm

Education

2011 - 2012
Master of Laws (LLM) from University of Groningen
2014 - 2015
Diploma in Digital Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Glasgow Area, United Kingdom Job Level : Middle Designation : Product Marketing Consultant (GTM) at Cosmic Strategy
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jennifer

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Jennifer take some risk or not?

  • If necessary, they will be ready to take risks.

You And Jennifer

Personality Compatibility


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