Jennifer Werner

Observer
DISC Type : ci

Chief Marketing Officer at Computer Services, Inc.

Nashville Metropolitan Area, United States

Overview

Jennifer Werner is the Chief Marketing Officer at Computer Services, Inc. (CSI), where she leads brand strategy and integrated marketing for the fintech solutions provider. An experienced executive in financial services and SaaS, she holds a Bachelors degree from Lipscomb University. Her marketing team has won multiple graphic design awards for their work.

Jennifer is passionate about building and leading high-performing teams, frequently expressing her gratitude and admiration for her colleagues talent and collaborative spirit. She is deeply invested in fostering a creative and supportive work environment, viewing the success and growth of her team as a primary focus of her leadership.

Her teams creative work on CSIs 2019 Annual Report won both a Gold ADDY Award and an American Graphic Design Award.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Fintech Marketing
She has over two decades of experience leading marketing and brand strategy specifically within the financial technology and services industry.
Customer Experience
As CMO, she is heavily involved in CSI's annual customer conference, CX, focusing on building lasting relationships and driving purposeful growth for clients.
Team Empowerment
Her public posts and professional introduction highlight a deep passion for building, leading, and celebrating talented teams, whom she calls inspiring and "goated".

Media Appearances

Jennifer Werner Joins CSI as Chief Marketing Officer. Featured in Computer Services, Inc. (CSI) Newsroom

See Now

Work History

2-2019 - 12-2025
Chief Marketing Officer at Computer Services, Inc.
1-2017 - 2-2019
Vice President of Marketing at Franklin American Mortgage Company
11-2015 - 10-2016
VP, Marketing at MyGenetx
5-2011 - 10-2015
VP of Marketing at CPI Card Group
1-2008 - 4-2011
Director, NetGain at Affinion Group

Education

Bachelor of Applied Science - BASc from Lipscomb University
1993 - 1997
Bachelor of Science from Lipscomb University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Nashville Metropolitan Area, United States Job Level : N/A Designation : Chief Marketing Officer at Computer Services, Inc.
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jennifer

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jennifer take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jennifer

Personality Compatibility


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