Jenny Lachesky

Observer
DISC Type : ci

Director of Marketing - Mid-Atlantic at The Baldwin Group

Summerfield, North Carolina, United States

Overview

Jenny has no verified overview

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Jenny has no verified topics they care about

Media Appearances

Jenny has no verified media appearances

Work History

7-2023
Director of Marketing - Mid-Atlantic at The Baldwin Group
7-2021 - 6-2023
Senior Director - Financial Services Marketing Consultant at Hobbs | Madison, Inc.
2-2020 - 7-2020
Director of Marketing at Tanger Outlets
9-2014 - 1-2020
Vice President - Marketing Programs Development Manager II, Deposits Marketing – Segment Marketing at Bank of America
9-2010 - 8-2014
Vice President - Deposits Marketing Program Manager II at Bank of America

Education

1992 - 1996
Bachelor of Science (B.S.) from Appalachian State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Summerfield, North Carolina, United States Job Level : Mid-senior Designation : Director of Marketing - Mid-Atlantic at The Baldwin Group
URL has been copied!

Insights For Selling To Jenny

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenny is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jenny

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jenny move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jenny take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jenny

Personality Compatibility


Other The Baldwin Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.