Jenny Yin

Trailblazer
DISC Type : DI

Director of Engineering at Betterment

New York, New York, United States

Overview

Jenny Yin is a Director of Engineering at Betterment, with a history of leading global engineering teams at American Express and Syndio. A graduate of Carnegie Mellon University, she specializes in developing technical strategies and fostering inclusive, high-performing teams. People who have worked with her often describe her as authentic, kind, proactive, and supportive.

Beyond her technical leadership, Jenny is a certified yoga teacher and a marathon runner, showcasing a deep commitment to discipline and wellness. She is also a passionate foodie, enjoying the culinary world outside of her professional and athletic pursuits.

Unique fact: Jenny combines her career as a software engineering director with her passion for wellness as a certified yoga teacher.

Personality Overview

Informal

Assertive

Achievement-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They will fight for you if they come to believe in you.

Topics They Care About

Engineering Leadership
Her career has progressed from an individual contributor to Director of Engineering, focusing on building and restructuring teams to improve efficiency, communication, and ownership.
Workplace Equity
At Syndio, she led teams building software to address pay and opportunity disparities. She is recognized for actively advocating for the promotion of women in engineering.
AI & Devtools
She has shown a recent interest in the AI and developer tools space, specifically commenting on Anthropic's acquisition of JavaScript runtime Bun.

Media Appearances

Jenny has no verified media appearances

Work History

1-2026
Director of Engineering at Betterment
10-2024 - 12-2025
Director of Web Engineering at American Express
12-2022 - 9-2024
Director of Application Engineering at Syndio
1-2022 - 12-2022
Senior Engineering Manager at Syndio
4-2018 - 12-2021
Frontend Lead at Syndio

Education

2008 - 2009
Master from Carnegie Mellon University
Master of Science - MS from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Engineering at Betterment
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Insights For Selling To Jenny

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenny is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jenny

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jenny move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Jenny take some risk or not?

  • They can take risks if necessary.

You And Jenny

Personality Compatibility


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