Jens Thordarson

Observer
DISC Type : ic

CEO at Geo Salmo

Iceland

Overview

Jens is the CEO of GeoSalmo, a sustainable aquaculture firm, leveraging his extensive experience scaling businesses as the former COO of Icelandair. A generalist executive with a background in aviation, food, and energy, he holds a Masters degree and also studied Philosophy at Háskóli Íslands, bringing a unique, rigorous approach to leadership.

Beyond his corporate roles, Jens is deeply committed to public service and international relations, proudly serving as the Honorary Consul of Ireland in Iceland. This long-standing diplomatic role highlights his passion for building connections and fostering cultural ties outside of his primary business interests.

He balances his CEO position with diplomatic duties as the Honorary Consul of Ireland in Iceland.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Sustainable Aquaculture
As CEO of GeoSalmo, he is leading a land-based salmon farming company focused on using clean energy and innovative, sustainable methods for production.
Business Transformation
His career showcases a pattern of transforming and scaling businesses, from large-scale aviation operations at Icelandair to building new ventures.
Aviation Operations
With extensive experience as COO and VP of Technical Operations at Icelandair, he has deep expertise in managing complex airline logistics and maintenance.

Media Appearances

Jens has no verified media appearances

Work History

11-2021
CEO at Geo Salmo
8-2019
Honorary Consul of Ireland at Department of Foreign Affairs and Trade, Ireland
1-2018 - 12-2021
Chief Operating Officer at Icelandair
10-2011 - 12-2017
VP Technical Operations at Icelandair
1-2011 - 9-2011
Director Materials & Logistics at Icelandair

Education

2010 - 2011
Philosophy from Háskóli Íslands
2002 - 2007
Master's degree from Háskóli Íslands

More Information

Social Presence :

Prographics :

Exp : 18 Location : Iceland Job Level : Leadership Designation : CEO at Geo Salmo
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Insights For Selling To Jens

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jens is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jens

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jens move?

  • They like to analyze well and then make their decisions.
  • Can Jens take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jens

Personality Compatibility


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