Sophie Verass in

Sophie Verass

Enigma · DISC type icd
Global Social Media Manager at Breville | Sage
📍 Greater Sydney Area, Australia

Sophie Verass is the Global Social Media Manager for Breville | Sage, where she leads digital strategy and campaigns to boost audience engagement. An expert in content creation and data analytics, her career includes impactful roles at News Corp and SBS, with a Bachelors from Charles Darwin University.

Sophie has a strong interest in public media, following organizations like the BBC and the Australian Broadcasting Corporation. Her education includes courses in German language and media presentation, reflecting a passion for communication in various forms.

She received the Alumnus Award for Industry Excellence for her transformational work in the public media sector at a national level.

Read the full overview →
Experience
5 Years
Current Role
Global Social Media Manager
Job Level
Middle
Location
Greater Sydney Area, Australia
Personality Overview

How Sophie shows up

Friendly Yet Blunt
Hard To Convince
Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Sophie cares about

Digital Brand Campaigns
She recently shared pride in Breville | Sage's digital holiday campaign, which utilized CGI for the first time, and highlighted successful influencer partnerships for new product launches.
Social-First Content
Manages social media strategy to drive reach and engagement. She emphasizes using authentic, casual narratives in a social-first format for campaigns.
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Career

Work history

3-2024
Global Social Media Manager
Breville | Sage
10-2023 - 4-2024
Social Media Editor (delicious.)
News Corp
6-2019 - 9-2023
Digital and Social Platforms Lead (NITV)
Special Broadcasting Service (SBS) Australia
3-2018 - 6-2019
Digital Editor (NITV)
Special Broadcasting Service (SBS) Australia
9-2016 - 3-2018
Digital Producer (NITV)
Special Broadcasting Service (SBS) Australia
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2013
Bachelor of Creative Arts and Industries (Communication)
Charles Darwin University
BA (Hons) Media and Communications
Goldsmiths, University of London
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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