Sophie Verass

Enigma
DISC Type : icd

Global Social Media Manager at Breville | Sage

Greater Sydney Area, Australia

Overview

Sophie Verass is the Global Social Media Manager for Breville | Sage, where she leads digital strategy and campaigns to boost audience engagement. An expert in content creation and data analytics, her career includes impactful roles at News Corp and SBS, with a Bachelors from Charles Darwin University.

Sophie has a strong interest in public media, following organizations like the BBC and the Australian Broadcasting Corporation. Her education includes courses in German language and media presentation, reflecting a passion for communication in various forms.

She received the Alumnus Award for Industry Excellence for her transformational work in the public media sector at a national level.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Digital Brand Campaigns
She recently shared pride in Breville | Sage's digital holiday campaign, which utilized CGI for the first time, and highlighted successful influencer partnerships for new product launches.
Social-First Content
Manages social media strategy to drive reach and engagement. She emphasizes using authentic, casual narratives in a social-first format for campaigns.
Amplifying Diverse Voices
A key focus of her previous role at NITV was increasing the presence of First Nations voices and perspectives in national media.

Media Appearances

Sophie has no verified media appearances

Work History

3-2024
Global Social Media Manager at Breville | Sage
10-2023 - 4-2024
Social Media Editor (delicious.) at News Corp
6-2019 - 9-2023
Digital and Social Platforms Lead (NITV) at Special Broadcasting Service (SBS) Australia
3-2018 - 6-2019
Digital Editor (NITV) at Special Broadcasting Service (SBS) Australia
9-2016 - 3-2018
Digital Producer (NITV) at Special Broadcasting Service (SBS) Australia

Education

2010 - 2013
Bachelor of Creative Arts and Industries (Communication) from Charles Darwin University
BA (Hons) Media and Communications from Goldsmiths, University of London

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Sydney Area, Australia Job Level : Middle Designation : Global Social Media Manager at Breville | Sage
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sophie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sophie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sophie

Personality Compatibility


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