Jerome Linder

Reviewer
DISC Type : Ci

Head of Consumer & Market Insights, APAC at ofi

Singapore

Overview

Jerome Linder is the Head of Consumer & Market Insights for APAC at ofi, a global food and beverage ingredients leader. With over 20 years of experience, he helps brands like Nike, Google, and Unilever innovate by understanding consumer behavior. He holds an MA in Business Management and is described by colleagues as creative, versatile, and a forward-thinker.

Outside of his primary role, Jerome is a recurring guest lecturer for the MBA program at Nanyang Technological University, teaching innovation and design thinking. During a career break to relocate his family to Singapore, he took the opportunity to learn new skills in AI, coding, and data analysis through various online courses.

Unique fact: His work involves answering unconventional strategic questions for brands, such as determining what a branded electric vehicle motor should sound like.

Personality Overview

Late Adopter

Challenger

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Food & Beverage Trends
His current role at ofi and speaking engagements focus on the future of food, including snacking opportunities in Asia and the alternative protein market.
Consumer Insights
His core expertise for over 20 years, blending traditional methods with AI and semiotics to find strategic opportunities for major global brands.
AI-driven Innovation
Authored articles on AI's role in F&B innovation and previously led customer engagement for Ai Palette, a company focused on AI for trendspotting.

Media Appearances

Jerome has no verified media appearances

Work History

12-2022
Head of Consumer & Market Insights, APAC at ofi
5-2021
Guest Lecturer – Insights and Foresight for Innovation / Design Thinking / Multisensory Marketing at Nanyang Technological University
1-2022 - 11-2022
Head of Customer Engagement at Ai Palette
1-2021 - 12-2021
Relocation at Career Break
9-2019 - 11-2020
Director, Strategic Insights Partnerships at Canvas8

Education

1995 - 2000
MA in Business Management from HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne

More Information

Social Presence :

Prographics :

Exp : 12 Location : Singapore Job Level : Mid-senior Designation : Head of Consumer & Market Insights, APAC at ofi
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Insights For Selling To Jerome

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jerome is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jerome

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jerome move?

  • They like to analyze well and then make their decisions.
  • Can Jerome take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jerome

Personality Compatibility


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