Jerome Linder in

Jerome Linder

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Head of Consumer & Market Insights, APAC at ofi
📍 Singapore

Jerome Linder is the Head of Consumer & Market Insights for APAC at ofi, a global food and beverage ingredients leader. With over 20 years of experience, he helps brands like Nike, Google, and Unilever innovate by understanding consumer behavior. He holds an MA in Business Management and is described by colleagues as creative, versatile, and a forward-thinker.

Outside of his primary role, Jerome is a recurring guest lecturer for the MBA program at Nanyang Technological University, teaching innovation and design thinking. During a career break to relocate his family to Singapore, he took the opportunity to learn new skills in AI, coding, and data analysis through various online courses.

Unique fact: His work involves answering unconventional strategic questions for brands, such as determining what a branded electric vehicle motor should sound like.

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Experience
12 Years
Current Role
Head of Consumer & Market Insights, APAC
Job Level
Mid-senior
Location
Singapore
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jerome cares about

Food & Beverage Trends
His current role at ofi and speaking engagements focus on the future of food, including snacking opportunities in Asia and the alternative protein market.
Consumer Insights
His core expertise for over 20 years, blending traditional methods with AI and semiotics to find strategic opportunities for major global brands.
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Career

Work history

12-2022
Head of Consumer & Market Insights, APAC
ofi
5-2021
Guest Lecturer – Insights and Foresight for Innovation / Design Thinking / Multisensory Marketing
Nanyang Technological University
1-2022 - 11-2022
Head of Customer Engagement
Ai Palette
1-2021 - 12-2021
Relocation
Career Break
9-2019 - 11-2020
Director, Strategic Insights Partnerships
Canvas8
In the press

Media appearances

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Education
1995 - 2000
MA in Business Management
HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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