Jerome Linder is the Head of Consumer & Market Insights for APAC at ofi, a global food and beverage ingredients leader. With over 20 years of experience, he helps brands like Nike, Google, and Unilever innovate by understanding consumer behavior. He holds an MA in Business Management and is described by colleagues as creative, versatile, and a forward-thinker.
Outside of his primary role, Jerome is a recurring guest lecturer for the MBA program at Nanyang Technological University, teaching innovation and design thinking. During a career break to relocate his family to Singapore, he took the opportunity to learn new skills in AI, coding, and data analysis through various online courses.
Unique fact: His work involves answering unconventional strategic questions for brands, such as determining what a branded electric vehicle motor should sound like.
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