Jesper Kvisgaard

Critic
DISC Type : C

Director, Global Insight at CO-RO

Copenhagen, Capital Region of Denmark, Denmark

Overview

Jesper Kvisgaard is a veteran consumer insights leader with 20 years of experience, currently serving as Director of Global Insight at CO-RO. Educated at Copenhagen Business School, he is passionate about evolving research methodologies to better align with modern consumer behavior.

He is a public advocate for moving beyond traditional research panels, having authored the article "It is Time to Quit the Mobile Sampling Skepticism" for GreenBook.

Personality Overview

Negotiator

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Agile Market Research
Champions fast, scalable, and cost-efficient methods to establish a direct and continuous dialogue with consumers, as seen in his partnership with Opeepl.
Mobile Consumer Insights
Advocates for using mobile-first 'Dynamic Sampling' to capture unbiased insights from real consumers in their natural environment, moving away from traditional panels.
Data-Driven Marketing
Stresses the importance of credible, high-quality data as a vital foundation for management reporting, marketing KPIs, and guiding strategic brand actions.

Media Appearances

Jesper has no verified media appearances

Work History

1-2019
Director, Global Insight at CO-RO
4-2013
Senior Global Insight Manager (head of global insight unit) at CO-RO
2-2006 - 3-2013
Senior analyst/Senior consultant at Data Intelligence

Education

2001 - 2006
Master of Science (MSc) from Copenhagen Business School
2000 - 2001
Management Accounting (1) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director, Global Insight at CO-RO
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Insights For Selling To Jesper

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jesper is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jesper

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jesper move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jesper take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jesper

Personality Compatibility


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