Jessica Arteaga

Commander
DISC Type : D

Senior Director, Customer Engagement Platforms at Vertex Pharmaceuticals

Boston, Massachusetts, United States

Overview

Jessica is the Senior Director of Customer Engagement Platforms at Vertex Pharmaceuticals, specializing in marketing technology. With an MBA and a background at Salesforce and Oracle, she excels at creating data-driven strategies. Colleagues describe her as technically competent, knowledgeable, and exceptionally helpful.

She has significant international experience, having spent three months in Milan, Italy, working on a complex digital transformation project.

Personality Overview

Candid & Clear

Very Quick

Decisive

They respond better to strong and respectful interactions.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

Customer Engagement
Her current role as Senior Director of Customer Engagement Platforms and recent hiring efforts show a deep focus on shaping customer interaction technology.
Marketing Technology
With nearly two decades in the field, her entire career has been focused on building and executing MarTech programs for diverse organizations.
Team Building
Recent social media activity shows she is actively expanding her team, hiring for key leadership roles like a Director and a Platform Architect.

Media Appearances

Jessica has no verified media appearances

Work History

8-2025
Senior Director, Customer Engagement Platforms at Vertex Pharmaceuticals
5-2023 - 8-2025
Director, Marketing Technologies at Vertex Pharmaceuticals
2-2022 - 5-2023
Lead Solution Engineer at Salesforce
1-2021 - 2-2022
Senior Solution Engineer at Salesforce
3-2019 - 1-2021
Solution Engineer, CX Strategic Accounts at Oracle

Education

2003 - 2008
B.A. from California State University, Northridge
2017 - 2024
Master of Business Administration - MBA from West Texas A&M University College of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Senior Director, Customer Engagement Platforms at Vertex Pharmaceuticals
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jessica

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jessica take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jessica

Personality Compatibility


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