Jessica Hargreaves

Critic
DISC Type : C

Managing Director at BRANDOPTIMISE

United Kingdom

Overview

Jessica Hargreaves is the Managing Director of BRANDOPTIMISE, an experienced marketing professional with a background in the apparel and fashion industry. Her career includes senior leadership roles at Boohoo Group PLC and Missguided. She studied Business and Financial Management at Sheffield Hallam University.

After a successful corporate career, she took an entrepreneurial leap to found her own business. She is passionate about building brands from the ground up and helping her clients achieve substantial growth through strategic marketing and team expansion.

In just six months after launching, her business BRANDOPTIMISE experienced significant growth, highlighting her ability to quickly build a successful venture.

Personality Overview

Critic

Negotiator

Precise

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Brand Building
She recently had the pleasure of working to launch the Reasn brand, focusing on building its foundation and setting up channels for future growth.
Entrepreneurship
In 2024, she founded her own business, BRANDOPTIMISE, and has shared insights on the steep learning curve and growth she has experienced.
Digital Marketing
Her career is rooted in digital and performance marketing, having held senior roles at major e-commerce fashion brands like Boohoo and Missguided.

Media Appearances

Jessica has no verified media appearances

Work History

3-2024
Managing Director at BRANDOPTIMISE
5-2022 - 4-2024
Senior Head of Marketing at Boohoo Group PLC
8-2021 - 5-2022
Head Of Marketing at Boohoo Group PLC
11-2020 - 8-2021
Head Of Digital Marketing at Boohoo Group PLC
10-2019 - 11-2020
Senior Performance Marketing Manager at Missguided

Education

2010 - 2014
Business and Financial Management from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director at BRANDOPTIMISE
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jessica

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jessica take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jessica

Personality Compatibility


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