Jessica Hatfield

Enthusiast
DISC Type : i

Chair of the Board of Directors at Urban Wildlife Research Project

Greater Sacramento, United States

Overview

Jessica is a Senior Digital Marketing Specialist at Patra Corporation, specializing in B2B lead generation, video production, and data-driven advertising campaigns. Recognized with Patras "Apex" and "Rookie of the Year" awards, she has a proven record of driving engagement and conversions. She holds a Bachelors degree from the University of Nevada, Reno.

Outside of her marketing career, Jessica is deeply passionate about wildlife conservation, serving as the Board Chair for the Urban Wildlife Research Project. She is also an accomplished artist, with her 2024 plein air painting collection recently featured in a local exhibition. She enjoys creating elaborate, award-winning costumes for Halloween.

She designs and builds complex, four-stilted creature costumes for Halloween each year.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Consensus Focused

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

B2B Lead Generation
Her role at Patra focuses on planning and executing campaigns that consistently generate over 10 sales-qualified leads per month through channels like LinkedIn.
Video Production
As a freelance videographer and Patra's former sole video specialist, she has managed the production of over 200 videos from concept to completion.
Wildlife Conservation
She has a long-standing commitment to the Urban Wildlife Research Project, progressing from a Field Research Assistant to her current role as Chair of the Board.

Media Appearances

Jessica has no verified media appearances

Work History

9-2023 - 4-2024
Chair of the Board of Directors at Urban Wildlife Research Project
2-2020
Senior Digital Marketing Specialist at Patra Corporation
7-2019 - 9-2023
Board Secretary & Digital Media Specialist at Urban Wildlife Research Project
5-2019 - 8-2019
Field Research Assistant at Urban Wildlife Research Project
7-2017
Freelance Videographer, Photographer, & Editor at Multiple Contracts

Education

2017 - 2019
Bachelor's degree from University of Nevada, Reno
2024 - 2026
Associate's degree from Cañada College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Sacramento, United States Job Level : Junior Designation : Chair of the Board of Directors at Urban Wildlife Research Project
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jessica

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Jessica take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jessica

Personality Compatibility


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