Steve F.

Judge
DISC Type : Dc

Director, Product Marketing at Patra Corporation

Fairfield, Connecticut, United States

Overview

Steve F. is the Director of Product Marketing at Patra Corporation, specializing in B2B go-to-market strategies for SaaS, AI, and BPO in the insurance sector. A graduate of the University of Rhode Island, he is described by colleagues as energetic, astute, strategic, and a top expert in insurance software.

There is no publicly available information about his personal life or hobbies outside of his professional work.

He is a published author and speaker, with a recent focus on the practical applications and challenges of implementing Agentic AI within the insurance industry.

Personality Overview

Quality Focused

Demanding

Objective Thinker

More than the product, they care about the impact of the product.  They respond well to strong and respectful communication. They take a lot of pride in personal achievements.

Topics They Care About

AI in Insurance
He frequently writes and speaks about the challenges and solutions for AI adoption, particularly focusing on "Agentic AI" to solve industry problems like talent shortages and manual work.
Go-to-Market Strategy
A core strength highlighted throughout his career, focusing on launching enterprise SaaS products, managing product lifecycles, and enabling sales teams in the technology and insurance sectors.
Insurance Modernization
Addresses key industry pain points in his writing, including the challenges faced by wholesale brokers, the need for better coverage analysis, and scaling the MGA model.

Media Appearances

Steve Forte of Patra Corporation to Join Private Risk Management Initiative (Facebook Post). Featured in Facebook

See Now

Work History

10-2024
Director, Product Marketing at Patra Corporation
9-2022 - 10-2024
Senior Product Marketing Manager at ECI Software Solutions
1-2016 - 9-2022
Senior Consultant Product Marketing at Freelance Technology Consultant
4-2014 - 1-2016
Vice President Product Marketing at EIS Group
3-2010 - 4-2014
Senior Director Global Sales & Marketing Business Development at OneShield

Education

1987 - 1992
B.A. from University of Rhode Island
1983 - 1987
Education details unavailable from St. Joseph High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Fairfield, Connecticut, United States Job Level : Mid-senior Designation : Director, Product Marketing at Patra Corporation
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Steve

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Steve take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Steve

Personality Compatibility


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