Mary Kriegsfeld

Trailblazer
DISC Type : ID

Director, Conferences & Events at Patra Corporation

San Diego, California, United States

Overview

Mary is a seasoned event and marketing director with extensive experience in the financial services and insurance industries. She specializes in managing large-scale corporate events, conferences, and trade shows to drive lead generation and company growth. Colleagues praise her for being exceptionally organized and on top of her work.

Originally from the San Francisco Bay Area, Mary has spent significant time in San Diego, where she attended the University of San Diego. Her education also includes studies in Art, suggesting an appreciation for creative pursuits outside of her professional life. She also supports community institutions through philanthropic efforts.

She once managed the successful execution of over 45 trade shows across the U. S. and Canada within a three-year period.

Personality Overview

Persuasive

Achievement-Oriented

Charismatic

They prefer to ensure that they are in control of the situation.  If they come to believe in your value proposition, they will be your champion. They are charming and can persuade others to support their decisions.

Topics They Care About

Event Strategy
Her career revolves around managing conferences, customer forums, and trade shows across North America for companies in insurance and financial services.
Go-to-Market Strategy
Leads product marketing for new releases by developing effective go-to-market plans and collaborating with client focus groups to evaluate customer feedback.
Financial Services Regulation
Has experience organizing industry forums focused on regulatory change management for the Banking, Financial Services, and Insurance (BFSI) industry.

Media Appearances

Mary has no verified media appearances

Work History

1-2023 - 3-2026
Director, Conferences & Events at Patra Corporation
2-2021 - 2-2022
Marketing, Engagement & Retention at Buffini & Company
1-2020 - 1-2023
Co-Founder, Marketing & Events Consultant at Magnetik Group
12-2019 - 1-2021
AVP, Marketing & Events at ISS | Institutional Shareholder Services
1-2016 - 12-2019
Manager, Marketing Events & Tradeshows at BrightScope | ISS Market Intelligence

Education

2007 - 2009
BA from University of San Diego
2005 - 2007
Business Administration; Art from Dominican University of California

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Diego, California, United States Job Level : N/A Designation : Director, Conferences & Events at Patra Corporation
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Insights For Selling To Mary

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mary

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Mary move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Mary take some risk or not?

  • If necessary, they will be ready to take risks.

You And Mary

Personality Compatibility


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