Jim Schrull in

Jim Schrull

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Chief Executive Officer at BadCo.AI
📍 Monroe, Georgia, United States

Jim Schrull is the CEO of Nsight Live and BadCo. AI, leveraging decades of experience in the automotive industry to pioneer Agentic AI solutions. His career spans from managing new car franchises to leading a $100M automotive finance portfolio. He holds a degree in Industrial Engineering from Mississippi State University.

Outside of his executive roles, Jim has a deep-rooted connection to his alma mater. His professional focus on building partnerships with major tech firms like AWS, Microsoft, and IBM suggests a strong interest in the evolution of enterprise technology and its practical applications.

He holds a patent for technology that has been utilized by Fortune 500 companies.

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Experience
26 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Monroe, Georgia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jim cares about

Agentic AI
Currently leading two companies, Nsight Live and BadCo. AI, focused on providing Agentic AI solutions for the automotive industry to enhance customer engagement and replace legacy systems.
Automotive Dealerships
His career is built on owning, managing, and now providing advanced marketing and CRM technology to auto dealerships to increase ROI and showroom traffic.
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Career

Work history

1-2026
Chief Executive Officer
BadCo.AI
1-2012 - 1-2026
Owner
TurnKey Auto Events, Powered by Nsight Live
2000 - 2012
Owner
Automotive Retail Executive
Owner
Automotive Retail Executive
In the press

Media appearances

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Education
Industrial Engineering
Mississippi State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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