Jim Schrull

Examiner
DISC Type : cs

Chief Executive Officer at BadCo.AI

Monroe, Georgia, United States

Overview

Jim Schrull is the CEO of Nsight Live and BadCo. AI, leveraging decades of experience in the automotive industry to pioneer Agentic AI solutions. His career spans from managing new car franchises to leading a $100M automotive finance portfolio. He holds a degree in Industrial Engineering from Mississippi State University.

Outside of his executive roles, Jim has a deep-rooted connection to his alma mater. His professional focus on building partnerships with major tech firms like AWS, Microsoft, and IBM suggests a strong interest in the evolution of enterprise technology and its practical applications.

He holds a patent for technology that has been utilized by Fortune 500 companies.

Personality Overview

Status Quo Seeker

Tough To Convince

Overcautious

They are thorough and always follow a systematic approach.  They tend to be clear about their needs and limitations and are unlikely to promise too much. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Agentic AI
Currently leading two companies, Nsight Live and BadCo. AI, focused on providing Agentic AI solutions for the automotive industry to enhance customer engagement and replace legacy systems.
Automotive Dealerships
His career is built on owning, managing, and now providing advanced marketing and CRM technology to auto dealerships to increase ROI and showroom traffic.
Cloud Partnerships
His company's technology is built on partnerships with major cloud providers like AWS, a key part of his strategy for delivering scalable AI solutions to clients.

Media Appearances

Jim has no verified media appearances

Work History

1-2026
Chief Executive Officer at BadCo.AI
1-2012 - 1-2026
Owner at TurnKey Auto Events, Powered by Nsight Live
2000 - 2012
Owner at Automotive Retail Executive
Owner at Automotive Retail Executive

Education

Industrial Engineering from Mississippi State University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Monroe, Georgia, United States Job Level : Leadership Designation : Chief Executive Officer at BadCo.AI
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Insights For Selling To Jim

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jim is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jim

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jim move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jim take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jim

Personality Compatibility


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