Jimena Gutiérrez

Critic
DISC Type : C

Sr Brand Manager TRESemmé UK - Beauty & Wellbeing at Unilever

London, England, United Kingdom

Overview

Jimena Gutiérrez is a Senior Brand Manager at Unilever UK for the TRESemmé brand, leveraging nearly nine years of experience within the companys Beauty & Wellbeing division. An alumna of Universidad Panamericana, she has a strong background in skincare, previously leading strategies for Ponds to attract younger audiences.

She is passionate about purpose-driven marketing, championing social causes like the Dove Self-Esteem Project, which aims to build body confidence in young girls. Her interest in Harvard Business Review suggests a dedication to continuous learning and staying abreast of the latest business strategies.

Jimena proudly supports the Dove Self-Esteem Project, a brand initiative that has reached over 114 million young people across 153 countries.

Personality Overview

Critic

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Purpose-Driven Brands
Showcased passion for the Dove Self-Esteem Project, a brand mission to build body confidence which has reached over 114 million young people.
Iconic Brand Growth
Expressed her eagerness to contribute to the growth and success of an "ICONIC brand" upon starting her new role managing TRESemmé in the UK.
Skincare Innovation
Highlighted her pride in launching a Pond's product with "revolutionary technology" and has spoken on strategies like using Korean skincare inspiration to attract new audiences.

Media Appearances

Jimena has no verified media appearances

Work History

12-2024
Sr Brand Manager TRESemmé UK - Beauty & Wellbeing at Unilever
8-2023 - 12-2024
Sr Brand Marketing Manager Skin Care - Beauty & Wellbeing at Unilever
9-2021 - 8-2023
Brand Manager Skin Care - Beauty & Wellbeing at Unilever
11-2013 - 3-2016
Marketing Trainee at AXA

Education

2011 - 2015
Licenciatura en Administración y Mercadotecnia from Universidad Panamericana
2015 - 2015
Marketing Diploma from ISEBA

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : Sr Brand Manager TRESemmé UK - Beauty & Wellbeing at Unilever
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Insights For Selling To Jimena

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jimena is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jimena

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jimena move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jimena take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jimena

Personality Compatibility


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