JJ Lacey in

JJ Lacey

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Director, SMB & Commercial Sales at Highspot
📍 Greater Seattle Area, United States

JJ Lacey is the Director of SMB & Commercial Sales at Highspot, where he has been for nearly seven years. He is a data-driven sales leader who was recently selected for the companys FY25 Revenue Advisory Board. He holds a Bachelors degree from George Fox University.

JJ has a strong background in team leadership informed by his passion for sports. Recommendations highlight his skills as a "natural coach, " stemming from experience as a basketball coach. He also previously served as the Director of Intramurals during his time at George Fox University.

He applies his experience as a basketball coach to motivate his sales team and consistently outperform quotas.

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Experience
6 Years
Current Role
Director, SMB & Commercial Sales
Job Level
Mid-senior
Location
Greater Seattle Area, United States
Personality Overview

How JJ shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics JJ cares about

Sales Enablement
He champions Highspot's platform to help sales and marketing teams improve content performance, align processes with the buyer's journey, and drive revenue.
Buyer Engagement
He shares content on how technology is changing buyer expectations and focuses on strategies for sales teams to exceed those new standards.
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Career

Work history

2-2025
Director, SMB & Commercial Sales
Highspot
2-2023 - 2-2025
Sr. Sales Manager, SMB/Commercial
Highspot
11-2020 - 2-2023
Sales Manager, SMB/Commercial
Highspot
9-2015 - 5-2017
Director of Intramurals
George Fox University
5-2016 - 8-2016
Marketing Intern
Blanton Turner
In the press

Media appearances

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Education
Bachelor's degree
George Fox University
Education details unavailable
Auburn Mountainview High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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