JM Guthrie

Go-getter
DISC Type : d

Founder and Managing Partner at Fuzzee

Arlington, Virginia, United States

Overview

JM Guthrie is the Founder of Fuzzee, a functional beverage company. His background includes serving as Chief Customer Officer at a global digital firm and building a digital agency that was later acquired. He holds a BBA from James Madison University. Colleagues describe him as a passionate, hard-working leader and strategic advisor.

His brand, Fuzzee, was inspired by a cherished childhood memory of his grandmother, reflecting his desire to honor the past while innovating. JM finds inspiration in music, such as the Dave Matthews Band, and values authenticity in both business and life, believing its important to be genuine beyond just performance.

His beverage brands name and mission were inspired by a simple question his “Nana Ann” used to ask him at the dinner table when he was a kid.

Personality Overview

Self-Confident

Direct & Candid

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

CPG Brand Building
As the founder of Fuzzee, he is actively building an innovative beverage brand from the ground up, focusing on a mission to create cleaner, functional drinks.
Health & Wellness
He is passionate about addressing chronic health issues through better consumption, aiming to create beverages that are both delicious and functional for a healthier lifestyle.
Customer Advocacy
In his past roles as Chief Customer Officer, he was charged with ensuring the success and satisfaction of every client partner, a strength highlighted in his recommendations.

Media Appearances

JM has no verified media appearances

Work History

1-2025
Founder and Managing Partner at Fuzzee
5-2025
Strategic Advisor at TrackBee 🐝
4-2025
Advisor at Concord
1-2023 - 3-2025
Chief Customer Officer at Concord
4-2014 - 1-2023
Founding Partner, Chief Customer Officer at authentic digital agency

Education

Bachelor of Business Administration (BBA) from James Madison University
Minor from James Madison University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Arlington, Virginia, United States Job Level : Leadership Designation : Founder and Managing Partner at Fuzzee
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Insights For Selling To JM

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JM is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from JM

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will JM move?

  • Their decision making speed is somewhere in the middle.
  • Can JM take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And JM

Personality Compatibility


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