Jo Baxter

Critic
DISC Type : C

Partner | Member at ECI Group

Auckland, Auckland, New Zealand

Overview

Jo Baxter is the founder and Director of Baxter Executive Search, with over two decades of experience appointing CEOs, Senior Executives, and Board Directors. Her background in biochemistry and the dairy industry informs her expertise in the agribusiness, food, and science sectors. Colleagues describe her as combining an astute commercial perspective with a warm, empathetic approach.

Originally from rural Canterbury, Jo enjoys a variety of personal interests outside of her professional life. She is fond of playing the piano and listening to music. She also enjoys spending time outdoors with her family, particularly skiing and boating.

Before returning to New Zealand to build her career in executive search, Jo lived in Brazil for a year, where she established a café and learned to speak Portuguese.

Personality Overview

Negotiator

Precise

Critic

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Executive Search
As the founder of a search firm, she specializes in placing C-suite executives and board members across various industries, including recent CEO appointments at major New Zealand companies.
Board Governance
She is a Member of the Institute of Directors and frequently works on board appointments, recently sharing advice for aspiring directors.
Agribusiness Leadership
Her early career was in the dairy industry, and her firm has specialist expertise in agribusiness, food, and science sectors. She has also contributed to agribusiness industry reports.

Media Appearances

Jo Baxter | ECI Group. Featured in ECI Group

See Now

Work History

8-2022
Partner | Member at ECI Group
7-2019
Director at Baxter Executive Search
1-2015 - 7-2019
Associate Partner at HOBSON LEAVY
12-2009 - 7-2012
ATEED Committee Director - Life Sciences at Auckland Tourism Events & Economic Development
9-2005 - 12-2014
Principal Consultant & Founding Partner at Kerridge & Partners

Education

2014 - 2014
Advanced Programme in Executive Search from Cornell University
1992 - 1993
Master's Degree from Massey University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Auckland, Auckland, New Zealand Job Level : Mid-senior Designation : Partner | Member at ECI Group
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jo

Personality Compatibility


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