Joëlle Grunberg

Initiator
DISC Type : Di

President North America, Tory Burch at TORY BURCH

New York, New York, United States

Overview

Joëlle Grunberg is the President of North America for Tory Burch, with deep expertise in growth strategy, international expansion, and brand transformation. A former Partner at McKinsey & Company, she co-led the Fashion and Luxury practice and has over 20 years of CEO-level experience with brands like Lacoste and Wolverine Worldwide. She holds an MBA from ESSEC Business School.

Residing in New York, Joëlle is passionate about the in-store retail experience, often visiting stores to connect with teams on the ground. She is actively involved in fostering French-American business relations, serving on the Luxury and Beauty board of the French-American Chamber of Commerce in New York.

She is a co-author of McKinsey & BoF’s influential “State of Fashion” and “State of Luxury” industry reports, shaping strategic conversations for global brands.

Personality Overview

Friendly Challenger

Confident

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Luxury Brand Transformation
Her career at Tory Burch, McKinsey, Lacoste, and Wolverine Worldwide has focused on growth strategy, international expansion, and post-merger management for global luxury brands.
State of Fashion
As a co-author of the widely-read McKinsey & BoF “State of Fashion” and “State of Luxury” reports, she is a leading voice on industry trends.
In-Store Experience
She frequently posts about visiting retail stores, stating she leaves "truly inspired and energized" from meeting with teams on the sales floor.

Media Appearances

Tory Burch Taps Joëlle Grunberg for North America President. Featured in WWD (Women's Wear Daily)

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Joëlle Grunberg named president of North America for Tory Burch. Featured in BizJournals (Austin)

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Tory Burch Names New President of North America. Featured in Business of Fashion

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Work History

11-2025
President North America, Tory Burch at TORY BURCH
12-2021 - 11-2025
Partner, McKinsey & Company - Co-leader Fashion and Luxury in NAM at McKinsey & Company
2-2020 - 9-2021
President Wolverine Boston Brands (Sperry, Saucony, Keds, Kids Group) at Wolverine Worldwide
3-2019 - 3-2020
Independent Board Director ECCO USA at ECCO Shoes
6-2015 - 2-2020
President and CEO Lacoste North and Central America at Lacoste

Education

1990 - 1993
Master of Business Administration - MBA from ESSEC Business School

More Information

Social Presence :

Prographics :

Exp : 32 Location : New York, New York, United States Job Level : N/A Designation : President North America, Tory Burch at TORY BURCH
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Insights For Selling To Joëlle

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joëlle is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Joëlle

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Joëlle move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Joëlle take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Joëlle

Personality Compatibility


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