João Villaça in

João Villaça

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Brand Business Leader - Garnier at L'Oréal
📍 United Kingdom

João is a Brand Business Leader at LOréal with over 14 years of experience driving growth for iconic global FMCG brands like Philips and Henkel. His expertise lies in global marketing and long-term brand strategy, backed by an MBA from FGV - Fundação Getulio Vargas.

He is passionate about collaborating with young leaders to find innovative solutions for pressing global issues, as evidenced by his role as a One Young World Ambassador. This suggests a strong belief in using collective talent to address the worlds significant challenges.

Unique fact: João won the prestigious Fritz Henkel Award for Innovation in 2022 for his work on a consumer-centric product relaunch.

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Experience
14 Years
Current Role
Brand Business Leader - Garnier
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics João cares about

Consumer-Centric Brands
Explicitly states he is on "TEAM CONSUMER" and won a major award for Consumer & Customer Centric Innovation, showing his focus on understanding consumer desires.
Global Brand Strategy
His career at L'Oréal, Philips, and Henkel has centered on developing and executing global strategy for multi-billion euro brands, including P&L responsibility.
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Career

Work history

10-2025
Brand Business Leader - Garnier
L'Oréal
7-2023 - 9-2025
Senior Global Marketing Manager
Philips
1-2022 - 6-2023
Senior International Marketing Manager - Category Leader
Henkel
7-2020 - 12-2021
International Marketing Manager
Henkel
10-2019 - 6-2020
Senior International Brand Manager
Henkel
In the press

Media appearances

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Education
2016 - 2017
Master of Business Administration (MBA)
FGV - Fundação Getulio Vargas
2008 - 2011
Bachelor
ESPM Escola Superior de Propaganda e Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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