João Villaça

Critic
DISC Type : C

Brand Business Leader - Garnier at L'Oréal

United Kingdom

Overview

João is a Brand Business Leader at LOréal with over 14 years of experience driving growth for iconic global FMCG brands like Philips and Henkel. His expertise lies in global marketing and long-term brand strategy, backed by an MBA from FGV - Fundação Getulio Vargas.

He is passionate about collaborating with young leaders to find innovative solutions for pressing global issues, as evidenced by his role as a One Young World Ambassador. This suggests a strong belief in using collective talent to address the worlds significant challenges.

Unique fact: João won the prestigious Fritz Henkel Award for Innovation in 2022 for his work on a consumer-centric product relaunch.

Personality Overview

Negotiator

Critic

Precise

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Consumer-Centric Brands
Explicitly states he is on "TEAM CONSUMER" and won a major award for Consumer & Customer Centric Innovation, showing his focus on understanding consumer desires.
Global Brand Strategy
His career at L'Oréal, Philips, and Henkel has centered on developing and executing global strategy for multi-billion euro brands, including P&L responsibility.
Disruptive Innovation
He proudly shared being part of a "category-disrupting" product launch at Philips and won a significant innovation award at Henkel.

Media Appearances

João has no verified media appearances

Work History

10-2025
Brand Business Leader - Garnier at L'Oréal
7-2023 - 9-2025
Senior Global Marketing Manager at Philips
1-2022 - 6-2023
Senior International Marketing Manager - Category Leader at Henkel
7-2020 - 12-2021
International Marketing Manager at Henkel
10-2019 - 6-2020
Senior International Brand Manager at Henkel

Education

2016 - 2017
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas
2008 - 2011
Bachelor from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Brand Business Leader - Garnier at L'Oréal
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Insights For Selling To João

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from João

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will João move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can João take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And João

Personality Compatibility


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