Jo Swann in

Jo Swann

Trailblazer · DISC type DI
Founder and PR Director at Chocolate PR Ltd
📍 Leeds, England, United Kingdom

Jo Swann is the award-winning founder of Chocolate PR, a best-selling author, and podcast host with over 20 years of experience in journalism and public relations. She specializes in empowering mission-led entrepreneurs, particularly women, to overcome visibility fears and gain media coverage. People who have worked with her often describe her as warm, friendly, and energetic.

Outside of her professional life, Jo is a mother to two young boys and has recently started working with a personal trainer, showing a commitment to personal health and well-being. She is also passionate about supporting charitable causes, serving as a Board Director for the charity Dazl to help with their marketing and corporate engagement.

Jo is the host of the "PR Powerhouse" podcast, dedicated to helping entrepreneurs leverage the power of public relations.

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Experience
13 Years
Current Role
Founder and PR Director
Job Level
Leadership
Location
Leeds, England, United Kingdom
Personality Overview

How Jo shows up

Values Relationships
Persuasive
Charismatic

They are more likely to be open to unproven but exciting technologies. They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Priorities

Topics Jo cares about

Female Entrepreneurship
Specializes in working with ambitious female entrepreneurs and founders, helping them overcome imposter syndrome and gain visibility in the press.
PR for Good
Uses the hashtag #PRForGood and focuses on helping mission-led entrepreneurs. She also serves as a board director for the charity Dazl.
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Career

Work history

3-2004
Founder and PR Director
Chocolate PR Ltd
11-2010
Board Director
Dazl
6-2013 - 2-2016
PR & Content Consultant
We Talk Social
3-2011 - 11-2013
Event Director, Greenspace, Greenhouse's Sustainable Conference & Event Venue
Citu
2008 - 2010
Web content editor and online PR Consultant
learndirect
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1997 - 2000
BA Hons
Sheffield Hallam University
Education details unavailable
Prince Henry's Grammar School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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