Jo Swann

Trailblazer
DISC Type : DI

Founder and PR Director at Chocolate PR Ltd

Leeds, England, United Kingdom

Overview

Jo Swann is the award-winning founder of Chocolate PR, a best-selling author, and podcast host with over 20 years of experience in journalism and public relations. She specializes in empowering mission-led entrepreneurs, particularly women, to overcome visibility fears and gain media coverage. People who have worked with her often describe her as warm, friendly, and energetic.

Outside of her professional life, Jo is a mother to two young boys and has recently started working with a personal trainer, showing a commitment to personal health and well-being. She is also passionate about supporting charitable causes, serving as a Board Director for the charity Dazl to help with their marketing and corporate engagement.

Jo is the host of the "PR Powerhouse" podcast, dedicated to helping entrepreneurs leverage the power of public relations.

Personality Overview

Values Relationships

Persuasive

Charismatic

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Female Entrepreneurship
Specializes in working with ambitious female entrepreneurs and founders, helping them overcome imposter syndrome and gain visibility in the press.
PR for Good
Uses the hashtag #PRForGood and focuses on helping mission-led entrepreneurs. She also serves as a board director for the charity Dazl.
Public Speaking
Identifies as a speaker and frequently talks at events for business owners on topics like celebrating personal and professional achievements.

Media Appearances

Jo has no verified media appearances

Work History

3-2004
Founder and PR Director at Chocolate PR Ltd
11-2010
Board Director at Dazl
6-2013 - 2-2016
PR & Content Consultant at We Talk Social
3-2011 - 11-2013
Event Director, Greenspace, Greenhouse's Sustainable Conference & Event Venue at Citu
2008 - 2010
Web content editor and online PR Consultant at learndirect

Education

1997 - 2000
BA Hons from Sheffield Hallam University
Education details unavailable from Prince Henry's Grammar School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : Founder and PR Director at Chocolate PR Ltd
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jo

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Jo take some risk or not?

  • They can take risks if necessary.

You And Jo

Personality Compatibility


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