Joselina Peralta

Evaluator
DISC Type : CDS

Founder at STRACTIX

New York City Metropolitan Area, United States

Overview

Joselina is the Founder and CEO of STRACTIX, where she helps C-level leaders transform their supply chains into profit-driving growth engines. Honored as one of the Top 100 Women in Supply Chain and a frequent keynote speaker, people describe her as an "exceptional, " "visionary, " and "insightful" leader who studied at Columbia Business School.

She is passionate about empowering women in business, reflected in her executive membership at Chief, a private network for senior women leaders. Joselina also champions corporate responsibility as an Ambassador for The Sustainable Procurement Pledge, advocating for embedding sustainability and ethics into global procurement practices.

Unique fact: Joselina was the recipient of the CXO 2. 0 Business Leadership Excellence Award in 2025 for her contributions to strategic growth and executional excellence.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Supply Chain Transformation
Her firm, Stractix, focuses on helping C-levels de-risk and engineer profitable supply chains, turning them from cost centers into growth engines.
AI Integration
Her professional focus includes integrating AI to help companies achieve scalable growth and operational efficiency in their supply chains.
Women in Leadership
As a member of Chief and recognized as a Top 100 Women in Supply Chain, she is dedicated to advancing women into executive roles.

Media Appearances

Joselina has no verified media appearances

Work History

11-2023
Founder at STRACTIX
4-2023
Chief Procurement Officer & Supply Chain SVP at Mama's Creations
10-2022
Executive Member at Chief
11-2022
Partner at Tompkins Ventures
8-2021
Founding Member at Blended Pledge

Education

2013 - 2013
Creating and Executing Breakthrough Strategy from Columbia Business School
1999 - 2001
Master of Science of Economics from Pontificia Universidad Católica Madre y Maestra
1994 - 1999
Bachelor of Business Administration - BBA from Pontificia Universidad Católica Madre y Maestra
2012 - 2012
1 Month C-Suite Leadership Readiness Assessment Center from Kiddy and Partners
2011 - 2011
Diploma from Hult Ashridge

More Information

Social Presence :

Prographics :

Exp : 27 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Founder at STRACTIX

Interested in

Lifestyle

Foodie

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Insights For Selling To Joselina

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joselina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Joselina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Joselina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Joselina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Joselina

Personality Compatibility


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